SaaS Marketing and Growth Blog

If you're a small business owner or entrepreneur, you understand the importance of managing customer relationships effectively. However, not all businesses have the resources to invest in expensive...

A good lead database or Customer Relationship Management (CRM) is a popular term these days and well-known amongst marketers. But what about salespeople? Do they see the CRM as a marketing tool only?

So, we’re already through the first seven weeks of 2021 and, even though we still don’t know when it will be, every day, week and month that goes by, we’re getting closer to the time where we can...

There is no denying, sales and marketing teams love funnels. They are a great tool that help businesses follow a potential customers' path to becoming a committed customer.

The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...

Sales strategies for SaaS companies require careful planning and a lot of attention from your sales team if you're to keep those subscriptions rolling and your customers happy and engaged. Metrics...