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Spotting Unengaged Users and Reducing SaaS Customer Churn

Spotting Unengaged Users and Reducing SaaS Customer Churn
Spotting Unengaged Users and Reducing SaaS Customer Churn
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5 minute read

Acquiring new customers is never easy or cheap; keeping them is even harder. Customer Retention Cost (CRC) is the key metric to watch for 55% of SaaS companies – and with good reason. It's five times more costly to acquire new customers than it is to retain them.  For SaaS startups, in particular, losing customers due to a lack of engagement is a sure-fire way to sink a business. 

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How to do inbound sales and marketing during the Coronavirus crisis
How to do inbound sales & marketing during the Coronavirus crisis
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4 minute read

The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and communities. Here in the UK, at the time of writing, we’re at the early stages of dramatic changes that we’ve had to make and it’s unclear what is to come and for how long it’s going to be before we return to some form of normality. Therefore, it would be easy to have a knee-jerk reaction, batten down the hatches and cut all your spend, but that would be entirely the wrong thing to do.

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How a SaaS Marketing Strategy Helps Retain Customers
How a SaaS Marketing Strategy Helps Retain Customers
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4 minute read

Have you ever tried to fill a bucket full of holes with water? It’s pretty tough, right?! The water you pour in the top, just pours out the bottom. You keep working hard to get the water level up, but those holes are just too damned big. At this rate you’re never going to fill that bucket to the top. There are only two options left, you can either: Become Chuck Norris and watch the bucket fill itself. You can now, after all, empty a swimming pool of water with a fork in the rain - surely a leaky bucket is no problem! Plug some of those holes and slow down the rate at which the water is being lost from said bucket.

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3 Great Examples of SaaS Companies Delighting Customers
3 Great Examples of SaaS Companies Delighting Their Customers
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3 minute read

2020 is shaping up to be a great year for SaaS companies. As more businesses and individuals move to cloud-based technologies, the demand for efficient, engaging and value-adding software is rising. The challenge is setting yourself apart from the competition entering the market daily. The fast production cycle for software products and the necessity for continuous improvement creates a hostile environment for companies who may not have the financial backing to compete at scale. This is where your ability to delight customers can act as a USP. Happy customers will help you to use positive interactions to prevent churn, increase retention and attract new fans to your brand.

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How the GamePlan Helps Selling SaaS
How the GamePlan Helps Selling SaaS
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4 minute read

All businesses start out as great ideas. You come up with a piece of software that fills a gap in the market. You have confidence that your ingenious offering is going to wow customers. So you spend your budget on advertising, promotion, and lead generation tactics to create awareness. As soon as everyone knows who you are and what you do, they'll be lining up to buy – right? The enthusiasm is high, and the expectations even more so. According to Gartner, SaaS revenue is set to reach $278 billion by 2021– hugely encouraging figures for anyone trying to stake a claim to a slice of that pie. But what happens when your profit margins don't line up?

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How To Make Your SaaS Pricing Page More Compelling
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3 minute read

For SaaS marketing teams, getting prospects to the pricing page is a major step in the right direction towards generating more leads for the sales team to follow up. The marketing team has been working like crazy to understand your buyers' personalities and journey. With the help of your analytical tools, they have put together a content plan to ensure your value offer is attracting and engaging your “best fit” clients for your software. It would be a shame for the prospect to get to your pricing page and not convert into a lead or service subscriber. You need to have a compelling pricing model for your SaaS solution; otherwise, all that hard work that has come before is going to become undone.

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Content-writting-being-outsourced
Should You Outsource Your Content Writing?
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5 minute read

Admittedly, as a content writer for an awesome marketing agency, I am a little biased on this topic. But that’s because I often see businesses creating their own literature, and while the intentions are good, the quality of the writing and the delivery of the message could be so much more impactful.

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