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Should You Outsource Your Content Writing?
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5 minute read

Admittedly, as a content writer for an awesome marketing agency, I am a little biased on this topic. But that’s because I often see businesses creating their own literature, and while the intentions are good, the quality of the writing and the delivery of the message could be so much more impactful.

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Turning Traffic Into Conversions With Your Website Content
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3 minute read

Ok, so you know they’re there, you can see them on your activity reports. Hundreds of commuters, stuck in their hypothetical cars, trying to get to destination Your Product. They’ve come directly to your website or found you through a search engine; you know these folks are definitely thinking about buying from you. So why aren’t you making any money?

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How To Track Your Marketing ROI
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7 minute read

Before we jump in to the ‘how to’ element of this post, I think it’s important to cover off a few different aspects of ROI so we understand just what it is, why it’s important to track it and how to actually calculate it. Once you understand those points, we can look at how to actually go about tracking your marketing ROI.

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How To Write A Blog That Attracts The Right Audience
How To Write A Blog That Attracts The Right Audience
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5 minute read

  So, you’ve written a great blog, and the traffic is pouring in. Everyone seems to love the great content you’ve written, but you aren’t getting any high quality leads out of it. How could this happen?To address this, you need to consider who your target audience is, and to do that, you need to examine your buyer personas.

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6 Reasons Users Aren't Engaging With Your Content
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5 minute read

So, you’ve spent a few hours researching a blog post and a few more writing it. Except, after uploading it, nothing happens. Hardly any views, zero comments and fewer social shares than a four hour live stream of an accountancy conference. It’s frustrating, but it’s not just bad luck that is causing your content to fall flat. Here are six reasons people aren’t engaging.

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Why Topic Clusters are the Next Big SEO Evolution
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3 minute read

SEO has changed drastically over the last few years, and one of the most dramatic shifts is the move away from keywords to topics. This is due to Google (and the other search engines) having a greater understanding of semantics — or the meaning of language.

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