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The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and communities. Here in the UK, at the time of writing, we’re at the early stages of dramatic changes that we’ve had to make and it’s unclear what is to come and for how long it’s going to be before we return to some form of normality. Therefore, it would be easy to have a knee-jerk reaction, batten down the hatches and cut all your spend, but that would be entirely the wrong thing to do.

It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

Many businesses spend hours debating whether or not to publish their prices online.    

When your business starts to flat line it can be a worrying time for any business owner, especially if you can’t see a clear reason why you’re not growing as expected.

There are many ways to grow a business — expanding your staff numbers, opening new stores and merging with other companies to name just a few examples — but one tactic that is often overlooked is increasing the efficiency of your business. By becoming more efficient, you can get the best out of your existing staff, and therefore achieve more with the same amount of input.

Regardless of the industry, almost all businesses want to grow. It’s how they measure success and spearheads all of their goals. Unfortunately, it’s not always so easy.

When it comes to online marketing, most people tend to focus heavily on measuring past performance with the use of KPI’s such as click-through rates, conversion rates, bounce rates, number of likes and so on. However,they forget about setting goals and targets in order to improve on those metrics.

Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.

As the curtains slowly close on another year, we can look back and confidently say that 2014 was the year for social media. Whilst staples such as Facebook and Twitter remain at the top of the table (arguably), the rise of platforms such as Pinterest, Instagram, Vine and Snapchat (and the rest!) are taking a welcome bite out of the social media pie.