SaaS Marketing and Growth Blog

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...

Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...

For every business, the art of selling is key to their success. Without an effective sales strategy, chances are you are leaving lots of potential profits on the table. When it comes to selling...

Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the...

The COVID-19 crisis has given sales and marketing teams new and unfathomable challenges.  While many businesses have buckled under the pressure of lockdowns and diminished revenues, the services...