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Why Tracking Monthly Recurring Revenue (MRR) Is Important
The introduction of SaaS entailed a change of paradigm in the software industry. This sector has been steadily growing since it began to take off in the 1990s, and many SaaS businesses have...
Setting Your Revenue Generation Target
What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...
Practical Ways Sales and Marketing Teams Should Work Together
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
Growing SaaS MRR with Inbound Sales: 3 Examples
Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...
Inbound vs Outbound Sales: What's the Difference?
For every business, the art of selling is key to their success. Without an effective sales strategy, chances are you are leaving lots of potential profits on the table. When it comes to selling...
What is Inbound selling in 2020?
Inbound selling is the process by which your sales team uses inbound tactics to generate new opportunities and close big deals for your business. By utilising a sales model that supports the...
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