There are many ways to grow a business — expanding your staff numbers, opening new stores and merging with other companies to name just a few examples — but one tactic that is often overlooked is increasing the efficiency of your business. By becoming more efficient, you can get the best out of your existing staff, and therefore achieve more with the same amount of input.
Regardless of the industry, almost all businesses want to grow. It’s how they measure success and spearheads all of their goals. Unfortunately, it’s not always so easy.
When it comes to online marketing, most people tend to focus heavily on measuring past performance with the use of KPI’s such as click-through rates, conversion rates, bounce rates, number of likes and so on. However,they forget about setting goals and targets in order to improve on those metrics.
Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.
As the curtains slowly close on another year, we can look back and confidently say that 2014 was the year for social media. Whilst staples such as Facebook and Twitter remain at the top of the table (arguably), the rise of platforms such as Pinterest, Instagram, Vine and Snapchat (and the rest!) are taking a welcome bite out of the social media pie.
Aaah the ‘C’ word, it’s presence haunting us since August when highstreet retailers started to display twinkling items and gift sets right next to the holiday shop. Three months on, the ever looming festive season is just around the corner and ready to pounce, bringing with it not only Christmas cheer but the perfect opportunity for businesses to capitalise from this time of year. Now I am well aware that I do not need to advise businesses to prepare for Christmas and make hay while the sun shines, (or the snow falls) however as December approaches businesses are faced with the perfect opportunity to cash in on those shoppers who are frantically trying to get those presents crossed off their lists!
Social media companies and their all-conquering brands have begun to dominate our world over the last decade. Many of us are now addicted to our Twitter feed or slaves to Facebook posts and there’s no getting away from that, no matter what the context. However, with Twitter turning 8 this year and Facebook turning 10, it’s unlikely that when these two institutions began anyone could have predicted what today would look like for the social media revolution. As we look back at the relatively short amount of time it has taken for these two become mainstays of modern society, we’re also wondering what social media is going to be like a decade from now…