SaaS Marketing and Growth Blog

When I was in college, I started working as a sales rep for a graphic design and print agency. I didn't have a car or a driver's license, so my job entailed walking to every shop and business in the...

The introduction of SaaS entailed a change of paradigm in the software industry. This sector has been steadily growing since it began to take off in the 1990s, and many SaaS businesses have followed...

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...

Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...

For every business, the art of selling is key to their success. Without an effective sales strategy, chances are you are leaving lots of potential profits on the table. When it comes to selling...