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Spotting Unengaged Users and Reducing SaaS Customer Churn

How to do inbound sales and marketing during the Coronavirus crisis
How to do inbound sales & marketing during the Coronavirus crisis
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4 minute read

The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and communities. Here in the UK, at the time of writing, we’re at the early stages of dramatic changes that we’ve had to make and it’s unclear what is to come and for how long it’s going to be before we return to some form of normality. Therefore, it would be easy to have a knee-jerk reaction, batten down the hatches and cut all your spend, but that would be entirely the wrong thing to do.

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marketing budget
SaaS Marketing Budget - How To Protect it
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4 minute read

It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

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How To Enhance Your Operational Efficiency To Grow Your Business
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4 minute read

There are many ways to grow a business — expanding your staff numbers, opening new stores and merging with other companies to name just a few examples — but one tactic that is often overlooked is increasing the efficiency of your business. By becoming more efficient, you can get the best out of your existing staff, and therefore achieve more with the same amount of input.

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LinkedIn Company Page Optimisation Explained
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2 minute read

Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.

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5 Key Social Media Trends for 2015
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4 minute read

As the curtains slowly close on another year, we can look back and confidently say that 2014 was the year for social media. Whilst staples such as Facebook and Twitter remain at the top of the table (arguably), the rise of platforms such as Pinterest, Instagram, Vine and Snapchat (and the rest!) are taking a welcome bite out of the social media pie.

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