7 Reasons Bing Ads Should be Part of Your Online Marketing Mix

Pay-per-click (PPC), compared to other strategies such as search engine optimisation (SEO), is a quick way to drive traffic to your website.

However, a lot of businesses instantly associate PPC with Google Ads, and who can blame them? After all, Google makes up over 90% of the global search market. However, research shows that other search engines, and in particular Bing, are slowly but surely increasing their share of the market.

According to Search Engine Journal, Bing’s share of the search market is growing faster than Google’s. With this in mind, in this post I will outline 7 reasons why you must invest in Bing ads and make it part of your online marketing mix.

Works well with Google Ads

Bing Ads has an interface that resembles that of Google Ads, as well as offering similar features, so it is incredibly easy to import your regular search and shopping campaigns from Ads and, as a result, save yourself time.

So, you don’t have to worry about it taking time to familiarise yourself with a new platform. The import is swift and simple. You can find more detailed instructions here. 

Bing Ads Marketplace Trends

Bing have launched Bing Ads Marketplace Trends, which allows businesses to use various tools to learn more about their audience, what they are searching for online, location trends and much more. Armed with this knowledge, any business can better plan their campaigns and make well informed decisions.

Bing Ads Intelligence

Keyword research and ongoing analysis is bread and butter for any PPC campaign. Bing Ads Intelligence makes this a whole lot easier.

It allows you to download keywords from your account (up to 200,000) alongside vital data, such as their respective volume and cost history. This in turn helps you to identify room for improvement with your campaign and optimise accordingly.

Reach a Global Audience

Bing can reach a global audience. Their footprint includes approximately 14.5 billion people across 35 countries. This means that you can be very specific and target any geographic location in the world. 

Default search engine

Bing powers search for Amazon’s Kindle, Apple’s Siri and Cortana, while it is also the default search engine on most PCs. This demonstrates the growing presence of the search engine and its ability to bring in potential customers that use a broad range of devices and operating systems. 

Accessibility

Businesses have to think fast and act faster than ever before.

Any tools, software and platforms that you can use on-the-go to help make changes is always a plus.

With this in mind, Bing have revealed Bing Ads for iOS. It’s an app that allows businesses to access, review and edit campaigns on any device and wherever you are.

Great Support Team

Though they provide useful resources and guides on their website, Bing’s support team are easy to contact in case you need further assistance. They are available on their online chat function 24/7, and you can contact them by filling in this form.

While Google maintains majority of the search market share, it is apparent that Bing is growing. Therefore, while investing in AdWords is essential, Bing should carry some consideration too.

Combined with Ads, if optimised effectively, Bing Ads can enhance your online marketing strategy.

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