SaaS Marketing and Growth Blog

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Bridging the Gap: The Power of Marketing Operations

20-Jul-2023 - Plamina Dimova

Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your...

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Twelve Months of Marketing I Won’t Forget

28-Jan-2021 - Liam Pickard

On the 6th of January 2020, I started a new chapter in my career when I joined Milton Keynes based digital marketing agency Klood Digital. It would be fair to say that the months that followed my...

Setting Your Revenue Generation Target

22-Jan-2021 - Trevor Nicholls

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Who Should Manage Your ABM Strategy?

7-Jan-2021 - Liam Pickard

Why is ABM adoption growing? ABM is quickly becoming an indispensable tool for organisations involved in B2B marketing due to its potential to grow a client base, deliver higher customer...

SaaS Marketing Predictions For 2021

23-Dec-2020 - Liam Pickard

Digital marketing is always evolving. As new technologies become available and customer demands change, it’s crucial for businesses to harness the power of new tools and strategies to stay ahead of...

I Almost Churned: A true story about SaaS customer retention

17-Dec-2020 - Plamina Dimova

In a bid to shape up my finances, I did an audit of my app subscriptions the other day. With Christmas around the corner, other big financial commitments on the horizon, and the prospect of a wobbly...

Whats the difference between a sales funnel and a click funnel?

10-Dec-2020 - Gemma Arnett

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...