Have you ever tried to run a marathon without focussed training? Unfortunately, even if you exercise and eat healthily, the chances of you being able to run a marathon successfully may be small.

Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some of the most important metrics, based on the inbound marketing funnel - with metrics you can use to report on how well your marketing is drawing in visitors, converting them to leads, nurturing those leads into paying customers and then turning those customers into advocates for your business.

There aren’t many businesses that could operate sustainably without some form of strategy, or long term overarching goals. The role that marketing plays in these projections is integral to the success of the business, as is the digital marketing strategy which should be incorporated into the plan.  

By 2020, online video content will make up more than 80% of all consumer internet traffic. This makes video look like a terrific channel through which to increase your return on investment!

Having stepped into the graduate pool carrying only a little experience on my back, I’d like to think that I’m coping pretty well with the challenges that working life throws at me. I’m always keen to tackle any obstacles that come my way.

Facilitating your customer’s expectations takes more than a simple client database.

As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.

I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want? You might have a beautiful and stylish set of pages, but if they’re difficult to navigate and, more importantly, not converting, it may as well not exist.

Because your potential customers want it! This may seem like a very vague and short answer, and while yes it is, I will explain in more detail throughout this blog.