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6 SaaS Sales Metrics And What They Mean

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What are Explainer Videos and Why Do they Work?
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5 minute read

Definition of an explainer video An explainer video is a quick way to convey the core functions of your product or service in a digestible, sharable format. Your video can be animated or live-action; the key is to make it attention-grabbing, memorable and informative. Use your explainer video to tell the viewer what your business is about and how your value proposition is going to address his or her pain points. 

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SaaS Marketing Strategy 101: Reporting and Optimisation
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5 minute read

You have been working tirelessly on your SaaS marketing strategy, from creating your buyer personas to creating a full-funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future? 

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SaaS Marketing Strategy 101: Where to start
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5 minute read

SaaS marketing is a formidable task; you’re working with an intangible product that’s always changing, not to mention the fact that the technical jargon involved can throw in a real curveball when trying to get your commercial message across to the average person. 

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