SaaS Marketing and Growth Blog

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...

Businesses create websites to attract visitors and convert them into customers. For that, a landing page is vital since its recommendation for action makes purchasing 86% easier, according to a...

Sales funnels help boost sales. In fact, the internet is filled with stories of businesses that used sales funnels to grow their brands based on the ability to turn potential customers into paying...

92% of SaaS (software-as-a-service) businesses fail within the first three years of launching, but that hasn’t stopped the sector from growing – and with good reason. It’s expected that SaaS will...

Marketing is challenging, more so for a SaaS company whose products have no physical presence and are continually changing.. When it comes to B2B SaaS marketing strategies, in particular, things are...

Guiding a customer along the path to a sale takes more than luck, it requires a sales and marketing strategy. To generate leads and revenue, it is necessary to educate a potential customer to make...