You have a smooth running inbound strategy that is generating loads of new leads and that’s great, but have you spent as much time considering how you are going to keep these customers?

SaaS pricing can be a bit of a grey area. The value your product gives to a customer is often unrelated to the cost of developing and continuously updating the software.

As HubSpot partners, we’re pretty biased when it comes to growth platforms. It’s the platform that we recommend to our prospective clients when they’re looking to scale.

If you operate a subscription-based business model, your least favourite word is probably churn. One minute you're riding the manic high of an increase in converting traffic, but the next time you look at your metrics, loads of your paying customers have dropped off. What's up with that?

As a content writer, it seems fitting that I should talk about how naming your pricing plans could affect your conversion rates. After all, words are powerful tools that marketers use to persuade our audience to make a purchasing decision. 

As SaaS marketers we can often get caught up in trying so hard to acquire new customers we forget about the ones we’ve got.

No matter what industry you work in, the way people buy has evolved. More and more of the buying process happens before prospects reach out to a company’s sales team, relying heavily on peer reviews and online research. 

You've dazzled your website visitor with an excellent UX and educated them with your entertaining explainer video. Now it's time to tell them how much your SaaS product costs.

You’ve seen all the statistics surrounding video and how it can help sell software, so you know a video can help you market your SaaS offering. But the question is, what type of video should this be?