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5 Examples of a SaaS B2B Website for Lead Generation
For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
Practical Ways Sales and Marketing Teams Should Work Together
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
How to start a digital marketing campaign to fill your pipeline
What is a good digital marketing campaign? Whether it's your first digital marketing campaign, or you're an experienced marketer, starting a new campaign has to yield results that ultimately fill...
What Are The Sales Funnel Metrics That Matter and Grow MRR?
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales funnels...
How an Inbound Marketing Agency Helps You Grow Your MRR
The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...
Growing SaaS MRR with Inbound Sales: 3 Examples
Software-as-a-service (SaaS) companies continue to disrupt different dimensions of the global economy that has seen a shift from the use of hardware to software. The change has been fuelled by the...
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