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Software Explainer Videos: Choosing The Right Agency For The Job

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Do You Remember The Marketing Mix?
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6 minute read

In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix. The concept had been knocking around since the 1940s as a kind of alchemical analogy for all of the ingredients required to formulate the perfect marketing strategy, but McCarthy modernised it and applied a more in-depth managerial approach that takes into consideration elements such as consumer behaviour, segmentation and market research.

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26 Essential Video Statistics You Need To Know In 2019
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5 minute read

Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.

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The History Of Marketing: From Outbound To Inbound
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5 minute read

Sometimes, we need to take a step back and look at where we’ve come from in order to determine how and why we are heading in a particular direction. Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.

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Should You Outsource Your Content Writing?
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5 minute read

Admittedly, as a content writer for an awesome marketing agency, I am a little biased on this topic. But that’s because I often see businesses creating their own literature, and while the intentions are good, the quality of the writing and the delivery of the message could be so much more impactful.

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5 Brands That Are Nailing Their Marketing
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3 minute read

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

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How Digital Marketing Can Support Your Trade Show Exhibit
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4 minute read

Trade Shows are an important event in the calendar of many businesses. But often, companies make the mistake of simply doing the bare minimum before turning up, failing to take advantage of their digital presence to bolster the actual event. This is a mistake, as digital marketing can support a trade show exhibit before, during and after the event itself. Let’s take a look at how.

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