SaaS Marketing and Growth Blog

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Why is ABM adoption growing? ABM is quickly becoming an indispensable tool for organisations involved in B2B marketing due to its potential to grow a client base, deliver higher customer...

Digital marketing is always evolving. As new technologies become available and customer demands change, it’s crucial for businesses to harness the power of new tools and strategies to stay ahead of...

In a bid to shape up my finances, I did an audit of my app subscriptions the other day. With Christmas around the corner, other big financial commitments on the horizon, and the prospect of a wobbly...

Embracing automation in business helps increase efficiency, boost productivity, as well as cut operating costs. Companies that automate their processes always report increased profitability in the...

Businesses create websites to attract visitors and convert them into customers. For that, a landing page is vital since its recommendation for action makes purchasing 86% easier, according to a...