Marketing Metrics You Should Be Reporting On
Marketing Metrics You Should Be Reporting On
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Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some of the most important metrics, based on the inbound marketing funnel - with metrics you can use to report on how well your marketing is drawing in visitors, converting them to leads, nurturing those leads into paying customers and then turning those customers into advocates for your business.

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How To Identify Your Goals When Planning Your Digital Marketing Strategy
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As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.

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website statistics
Website Statistics You NEED To Analyse The Impact Your Website Is Really Having
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I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want? You might have a beautiful and stylish set of pages, but if they’re difficult to navigate and, more importantly, not converting, it may as well not exist.

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