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Should You Use Social Media for SaaS Lead Generation?

How London Fashion Week Took The Marketing Gold
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3 minute read

Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers, constant trending hashtags and huge numbers of website traffic generated, the event was an incredible success in marketing terms.

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Managing Customer Services Through Social Media
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3 minute read

For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Dealing with complaints, queries, questions and sales enquiries is an enormous challenge, particularly for SMEs where there simply may not be the requisite staff numbers to constantly man the phones. This is where social media can come in incredibly useful, as it offers a way to not only make the customer feel like they are connecting directly with the business, but to provide fast, personalised responses that are ultimately much more satisfying for the person on the other end of the smart phone.

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How to Optimise your New Twitter Header
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Twitter finally jumped on the bandwagon last week and introduced the option to personalise your main profile with your own large image. This is the first design change that Twitter has made in a while, and means that your profile will now look different to what you have been used to. The CEO of Twitter also announced that they have updated the profile layout, which will now feature a more user-friendly interface.

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The Benefits of Bottlenose for Marketers
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2 minute read

Bottlenose, named after dolphins for their association with social intelligence, is a recent development in social media circles. A website that aims to change the way people search, provides results in a real-time data stream. Highlighting current trends and focussing on information awareness rather than retrieval, it acts as a discovery tool to find out what the world is talking about.

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