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6 SaaS Sales Metrics And What They Mean

Klood University - A Beginner's Guide to Making Great Content
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2 minute read

  We really mean it when we say that Content is King. Successful companies operating in the realms of social media are like buzzing cafes, except their version of content is of course, their coffee. They serve fresh coffee daily, they attract the crowds and they continue to serve up the good stuff. Resulting in a bustling cafe retaining old customers and bringing in new ones. When translated onto social media companies posting fresh regular high quality content create a winning virtual hangout.

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The Psychology of B2B Consumers
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2 minute read

One important aspect of marketing in the B2B sector is remembering that every interaction that takes place is happening with a human being. That means that marketing needs to appeal not only to the consumer’s logic but also to the emotional side of decision making and response. Those businesses looking to develop a more effective marketing strategy often benefit from investigating B2B consumer psychology, as this can provide that additional element that makes marketing truly 360 degrees.

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What’s the best time to post content over the Christmas Holidays?
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2 minute read

Social media has become a fairly constant task but anyone who uses it knows that the timing of your posts can have a pretty significant impact on how effective they turn out to be. With that in mind, when it comes to posting, how do you tackle the Christmas period, and are there any times when it is more advantageous to put your content out there than others?

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YouTube Videos are Now Available Offline!
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In what many are remarking as something of a revolutionary move, YouTube has taken steps to make its videos available offline as well as online. This is a pretty big step for YouTube, as historically a live connection has always been required in order to watch anything on the video channel, which has often proven rather irritating for anyone located in an area where connections can be patchy. This may partly explain the decision to allow video to be available offline, something which the organisation said in a blog statement was motivated by the desire to ‘give people more opportunities to enjoy videos and channels on YouTube mobile.’

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10 Beginner Points To Consider When Creating Your New Website
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3 minute read

If you’re not particularly familiar with setting up and running your own website then the initial steps can be something of a challenge. However, to ensure that your website is effective and provides value for your investment you need to understand how to maximise its impact. In previous years it may have been enough to simply have a web presence, but online is now an incredibly competitive place to be and that means your approach needs to be much more proactive. Here are ten elements you should consider;

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Blendtec And The Art Of The Viral Video
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2 minute read

You may or may not have heard of Blendtec – it is a US based company that sells professional and home blenders and has been doing so since 1975. This may all sound pretty unremarkable but what is special about Blendtec is its achievements in the world of digital marketing, more specifically as a case study in how to perfect the art of the viral video.

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Using Digital Images: Different File Formats Explained
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2 minute read

Digital images are now an intrinsic part of business and marketing, often forming part of the basis on which an organisation's branding is judged. Being able to correctly use digital images can mean the difference between a professional looking final product and something that doesn’t exactly inspire trust in the viewer/reader. Key to this is understanding the different file formats that digital images come in, and how each one is used – it might all sound a little bit opaque to the uninitiated but it’s really not as complicated as it seems. Here’s the Klood guide to the different file formats and what to do with each one.

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The Problem With Oversharing On Social Media
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2 minute read

We have seen lots of reports in the news in recent times of people getting caught out ‘oversharing’ through forums such as Twitter and Facebook. Bragging, criticising, arguing or attacking are usually at the heart of these regretful moments, many of which have led to real life consequences, such as losing a job, being left by a partner, or being shunned by friends.

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