2 minute read
Digital is perhaps one of the fastest moving industries and the pace at which it has expanded, has placed unprecedented demands on those within it. It is no longer simply efficient or productive to hire an expert in one particular field, as that field is constantly changing, and effective competition requires more than just a single string to a bow, no matter how strong that string might be. The answer to this is to seek out the T-shaped marketer – someone whose skill set is both wide and deep.
Twitter's latest feature test, as reported by the Wall Street Journal earlier this week, aims to better define trending hashtags by placing full translations beneath them in the trending feed. For example #oitnb translated to 'Orange is the New Black' and #manutd, Manchester United. However with many hashtags being quite self explanatory such as #manutd what is the purpose of this new feature and how will it benefit brands and users?
4 minute read
Originally thought of as the channel of choice for cat lovers, cupcakes bakers and wannabe brides, Pinterest has come a long way since it first appeared on our social media radars. With over 2.5 billion monthly page views Pinterest is now a very serious contender for other social media giants currently ruling the digital marketing playground. In fact, Pinterest is currently ranked the fourth most popular social networking site, and it’s no longer just for recipe sharers and aspiring fashion bloggers. OK so I’m not telling you anything new here, howeveryou may, or may not be surprised to hear that recent studies have shown that Pinterest now commands upwards of 41% of e-commerce traffic from social networking sites. But what does this mean for you? Well if you’re a business it’s time to look further afield than Facebook and Twitter – it’s time to get pinning!
5 minute read
Organic reach is quite possibly one of the most over analysed metrics of all time. Many marketers obsess over it to the point that any drop in reach on a single post is likely to spark blind panic and then hours of scrutiny to get to the bottom of ‘why?’ This is also why, when Facebook announced changes in its News Feed algorithms a few months ago , there was uproar.
3 minute read
Last week Twitter announced that you can now access analytics on organic tweets. But what does this update mean for marketers?
2 minute read
Social media companies and their all-conquering brands have begun to dominate our world over the last decade. Many of us are now addicted to our Twitter feed or slaves to Facebook posts and there’s no getting away from that, no matter what the context. However, with Twitter turning 8 this year and Facebook turning 10, it’s unlikely that when these two institutions began anyone could have predicted what today would look like for the social media revolution. As we look back at the relatively short amount of time it has taken for these two become mainstays of modern society, we’re also wondering what social media is going to be like a decade from now…
2 minute read
SEO changes at a fairly rapid pace and the challenge for most businesses is to keep up with the latest developments in order to ensure a steady stream of traffic to a website. In order to make this task easier and to help increase competitiveness, SEO tactics that offer businesses the chance to get ahead of the competition have become fairly common. In general, these tactics are essentially taking the principles that underpin search engine algorithms and trying to use them to produce better ranking results. Some are more effective than others and some more acceptable. The pool is now so wide that there has been a division between ‘black hat’ (bad) SEO tactics and ‘white hat’ (good) SEO tactics.
2 minute read
We really mean it when we say that Content is King. Successful companies operating in the realms of social media are like buzzing cafes, except their version of content is of course, their coffee. They serve fresh coffee daily, they attract the crowds and they continue to serve up the good stuff. Resulting in a bustling cafe retaining old customers and bringing in new ones. When translated onto social media companies posting fresh regular high quality content create a winning virtual hangout.