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Using Digital Images: Different File Formats Explained
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2 minute read

Digital images are now an intrinsic part of business and marketing, often forming part of the basis on which an organisation's branding is judged. Being able to correctly use digital images can mean the difference between a professional looking final product and something that doesn’t exactly inspire trust in the viewer/reader. Key to this is understanding the different file formats that digital images come in, and how each one is used – it might all sound a little bit opaque to the uninitiated but it’s really not as complicated as it seems. Here’s the Klood guide to the different file formats and what to do with each one.

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The Problem With Oversharing On Social Media
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2 minute read

We have seen lots of reports in the news in recent times of people getting caught out ‘oversharing’ through forums such as Twitter and Facebook. Bragging, criticising, arguing or attacking are usually at the heart of these regretful moments, many of which have led to real life consequences, such as losing a job, being left by a partner, or being shunned by friends.

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Using Social Media in Healthcare - Presentations
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2 minute read

Thank you to all who recently attended our successful 'Using Social Media in Healthcare' conference, which took place at the MK Dons on 31st May. We are pleased that so many of you not only participated but also took the time to join our Twitter feed on the day #NHSGoSocial

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Has ‘Digital Marketing’ Become Just Marketing?
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2 minute read

‘Digital Marketing’ is a much used phrase that has been kicking about for some time now and is used to describe the type of marketing that is carried out through digital channels. Although it’s still a relatively new concept, the power of digital marketing has been continuously highlighted, as the influence that social media and a digital presence can have on a business’ tangible success is proven over and over again. In fact, such is the power of digital marketing, that the US research company Forrester has predicated that in 2013, the term ‘digital marketing’ will become simply ‘marketing’ as many non-digital forms of marketing become obsolete.

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How London Fashion Week Took The Marketing Gold
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3 minute read

Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers, constant trending hashtags and huge numbers of website traffic generated, the event was an incredible success in marketing terms.

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Managing Customer Services Through Social Media
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3 minute read

For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Dealing with complaints, queries, questions and sales enquiries is an enormous challenge, particularly for SMEs where there simply may not be the requisite staff numbers to constantly man the phones. This is where social media can come in incredibly useful, as it offers a way to not only make the customer feel like they are connecting directly with the business, but to provide fast, personalised responses that are ultimately much more satisfying for the person on the other end of the smart phone.

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How to Optimise your New Twitter Header
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Twitter finally jumped on the bandwagon last week and introduced the option to personalise your main profile with your own large image. This is the first design change that Twitter has made in a while, and means that your profile will now look different to what you have been used to. The CEO of Twitter also announced that they have updated the profile layout, which will now feature a more user-friendly interface.

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The Benefits of Bottlenose for Marketers
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2 minute read

Bottlenose, named after dolphins for their association with social intelligence, is a recent development in social media circles. A website that aims to change the way people search, provides results in a real-time data stream. Highlighting current trends and focussing on information awareness rather than retrieval, it acts as a discovery tool to find out what the world is talking about.

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