Featured blog

Software Explainer Videos: Choosing The Right Agency For The Job

Do SEO Tactics Have a Shelf Life
Written by

2 minute read

SEO changes at a fairly rapid pace and the challenge for most businesses is to keep up with the latest developments in order to ensure a steady stream of traffic to a website. In order to make this task easier and to help increase competitiveness, SEO tactics that offer businesses the chance to get ahead of the competition have become fairly common. In general, these tactics are essentially taking the principles that underpin search engine algorithms and trying to use them to produce better ranking results. Some are more effective than others and some more acceptable. The pool is now so wide that there has been a division between ‘black hat’ (bad) SEO tactics and ‘white hat’ (good) SEO tactics.

Read More
On-Page SEO Checklist For Blogs
Written by

2 minute read

When creating a blog it's important to include a number of SEO elements that will ultimately help your content perform even better. However we at Klood understand that every now and then one of these aspects can be forgotten.

Read More
Klood University - A Beginner's Guide to Making Great Content
Written by

2 minute read

  We really mean it when we say that Content is King. Successful companies operating in the realms of social media are like buzzing cafes, except their version of content is of course, their coffee. They serve fresh coffee daily, they attract the crowds and they continue to serve up the good stuff. Resulting in a bustling cafe retaining old customers and bringing in new ones. When translated onto social media companies posting fresh regular high quality content create a winning virtual hangout.

Read More
The Psychology of B2B Consumers
Written by

2 minute read

One important aspect of marketing in the B2B sector is remembering that every interaction that takes place is happening with a human being. That means that marketing needs to appeal not only to the consumer’s logic but also to the emotional side of decision making and response. Those businesses looking to develop a more effective marketing strategy often benefit from investigating B2B consumer psychology, as this can provide that additional element that makes marketing truly 360 degrees.

Read More
What’s the best time to post content over the Christmas Holidays?
Written by

2 minute read

Social media has become a fairly constant task but anyone who uses it knows that the timing of your posts can have a pretty significant impact on how effective they turn out to be. With that in mind, when it comes to posting, how do you tackle the Christmas period, and are there any times when it is more advantageous to put your content out there than others?

Read More
YouTube Videos are Now Available Offline!
Written by

In what many are remarking as something of a revolutionary move, YouTube has taken steps to make its videos available offline as well as online. This is a pretty big step for YouTube, as historically a live connection has always been required in order to watch anything on the video channel, which has often proven rather irritating for anyone located in an area where connections can be patchy. This may partly explain the decision to allow video to be available offline, something which the organisation said in a blog statement was motivated by the desire to ‘give people more opportunities to enjoy videos and channels on YouTube mobile.’

Read More
10 Beginner Points To Consider When Creating Your New Website
Written by

3 minute read

If you’re not particularly familiar with setting up and running your own website then the initial steps can be something of a challenge. However, to ensure that your website is effective and provides value for your investment you need to understand how to maximise its impact. In previous years it may have been enough to simply have a web presence, but online is now an incredibly competitive place to be and that means your approach needs to be much more proactive. Here are ten elements you should consider;

Read More
Blendtec And The Art Of The Viral Video
Written by

2 minute read

You may or may not have heard of Blendtec – it is a US based company that sells professional and home blenders and has been doing so since 1975. This may all sound pretty unremarkable but what is special about Blendtec is its achievements in the world of digital marketing, more specifically as a case study in how to perfect the art of the viral video.

Read More