Blendtec And The Art Of The Viral Video
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You may or may not have heard of Blendtec – it is a US based company that sells professional and home blenders and has been doing so since 1975. This may all sound pretty unremarkable but what is special about Blendtec is its achievements in the world of digital marketing, more specifically as a case study in how to perfect the art of the viral video.

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Using Digital Images: Different File Formats Explained
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Digital images are now an intrinsic part of business and marketing, often forming part of the basis on which an organisation's branding is judged. Being able to correctly use digital images can mean the difference between a professional looking final product and something that doesn’t exactly inspire trust in the viewer/reader. Key to this is understanding the different file formats that digital images come in, and how each one is used – it might all sound a little bit opaque to the uninitiated but it’s really not as complicated as it seems. Here’s the Klood guide to the different file formats and what to do with each one.

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The Problem With Oversharing On Social Media
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We have seen lots of reports in the news in recent times of people getting caught out ‘oversharing’ through forums such as Twitter and Facebook. Bragging, criticising, arguing or attacking are usually at the heart of these regretful moments, many of which have led to real life consequences, such as losing a job, being left by a partner, or being shunned by friends.

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Using Social Media in Healthcare - Presentations
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Thank you to all who recently attended our successful 'Using Social Media in Healthcare' conference, which took place at the MK Dons on 31st May. We are pleased that so many of you not only participated but also took the time to join our Twitter feed on the day #NHSGoSocial

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The Growing Importance of Visual Content in Social Media
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A recent study by MDG advertising showed that content with images had 94% more total views than content without images. It’s probably no surprise that people prefer to look at images or videos over large chunks of text, but the popularity and accessibility of multimedia now is rapidly changing the way marketers try to engage consumers on social media platforms. The rise of sites such as Pinterest or Instagram, and the growing world of infographics have thrust visually rich content to the forefront. Combine this with the use of smart phones allowing consumers to interact and upload their own images and videos instantly at the touch of a button, and the possibilities for businesses to capitalise on are wide and varied.

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Has ‘Digital Marketing’ Become Just Marketing?
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‘Digital Marketing’ is a much used phrase that has been kicking about for some time now and is used to describe the type of marketing that is carried out through digital channels. Although it’s still a relatively new concept, the power of digital marketing has been continuously highlighted, as the influence that social media and a digital presence can have on a business’ tangible success is proven over and over again. In fact, such is the power of digital marketing, that the US research company Forrester has predicated that in 2013, the term ‘digital marketing’ will become simply ‘marketing’ as many non-digital forms of marketing become obsolete.

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How London Fashion Week Took The Marketing Gold
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Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers, constant trending hashtags and huge numbers of website traffic generated, the event was an incredible success in marketing terms.

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Managing Customer Services Through Social Media
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For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Dealing with complaints, queries, questions and sales enquiries is an enormous challenge, particularly for SMEs where there simply may not be the requisite staff numbers to constantly man the phones. This is where social media can come in incredibly useful, as it offers a way to not only make the customer feel like they are connecting directly with the business, but to provide fast, personalised responses that are ultimately much more satisfying for the person on the other end of the smart phone.

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