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What is Churn Rate in Relation to SaaS?

Are you tracking the right Engagement Rate?
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6 minute read

If you’re a social media marketer then Engagement Rate is likely to be high on your list of key metrics – if not the number one. However, believe it or not there isn’t a standard calculation for Engagement Rate. There are in fact numerous iterations that provide significantly different end results – a highly dangerous thing for the decision making marketer.

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Is your website committing acts of cannibalism?
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5 minute read

The definition of cannibalisation, in SEO terms, is when there is more than one page being optimised for a particular search term, causing confusion for search engines. They can’t decide what to show in the results page and therefore display different URLs from the same site. This is known as cannibalisation because the site is seen as ‘eating’ itself, i.e. competing with its own pages, for the same search term.

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How Pinterest's Rich Pins Could Benefit Your Business
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3 minute read

If you use Pinterest for business and you haven’t yet tried your hand at Rich Pins, it’s time to explore! As I am sure you are already aware, Pinterest is continuously expanding their functionality for businesses, and although not recently new to the platform, Rich Pins have been introduced as a marketing tool to help businesses get more from the pretty platform.

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Weighing In On The Facebook vs. YouTube Video Statistics
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3 minute read

If you’re a digital marketer then no doubt you’ll have heard this week about how ‘Facebook is the new YouTube’ or at least something similar. It’s the hot topic at the moment thanks to a recent Social Bakers report showing that since the beginning of the year Facebook has been gradually closing the gap on YouTube and could soon usurp the long standing king of online videos.

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Why Your Peak Audience Time Isn’t When You Think It Is
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3 minute read

If you’re managing a social media page then you’ve more than likely heard the phrase ‘peak audience time’. It’s a mainstay in countless top 10, 5 and probably 3 tips for success on social media. Whilst, in principal, there is nothing wrong with this, there is, in reality, confusion as to what this actually means and whether you should be trying to post key content within that period.

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The Ultimate PPC Glossary
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13 minute read

There's a lot of glossaries on the internet for PPC and Adwords in particular to help with your PPC Management, so myself and my colleagues decided to formulate the ultimate PPC glossary of terms. If we've missed anything, let us know in the comments section at the bottom of the page!

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Why You Should Take Online Reputation Management Seriously
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2 minute read

Reputation management historically has always been coined as a public relations term - managing how consumers perceive your brand in the public media - but the rapid advance and rise in social media, the internet and technology, has primarily catapulted this phrase into the marketing sphere. As how we manage our brands reputation across channels such as Facebook, Twitter and LinkedIn, the lines between marketing, digital and public relations are becoming increasingly more blurred between the three.

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