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How To Fast Track Your Vlogging Career: Lights, Camera, Action!
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4 minute read

The Vlogging Revolution has well and truly taken off, and with brands and individuals alike waking up to the potential of YouTube, there have never been more free online channels to tune into. But if you’re sitting there thinking it’s just picking up a camera and having a chat – you’re severely mistaken. The best vloggers go to a lot of effort behind the scenes before they upload their polished selves to the internet. So, whether you're looking to start your own vlogging channel or you're just looking to add another social profile to your business’ portfolio, you’re going to need to learn the ropes. In this first blog of a mini series, I’ll be talking through all the things you’ll need to consider before you even turn your camera on.

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What Does A Good Link Look Like?
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7 minute read

If you know anything about Search Engine Optimisation, you’re sure to be fairly familiar with the practice of “link building” (or link earning as it is more frequently becoming known as). The problem a lot of new SEO’s have when looking to build links isn’t that they don’t know how to physically build a link, they simply don’t know how to build a good link. The other problem SEO’s are now encountering is that building a link, let alone a good link, has become extremely hard to do.

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How to set up Twitter Conversion Tracking
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4 minute read

For many businesses it is important to see ROI when it comes to social media advertising. When you allocate advertising budgets you want to be able to see what they are achieving! Therefore the ability to track conversions made via social adverts is imperative.

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4 Vloggers To Watch Out For In 2015
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3 minute read

In 2014 the world of Blogging and Vlogging really took off. With hundreds and thousands of Vloggers and Bloggers emerging, I thought I’d sum up a few of my favourites who are on the cusp of internet stardom in 2015.

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LinkedIn Company Page Optimisation Explained
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2 minute read

Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.

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5 Key Social Media Trends for 2015
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4 minute read

As the curtains slowly close on another year, we can look back and confidently say that 2014 was the year for social media. Whilst staples such as Facebook and Twitter remain at the top of the table (arguably), the rise of platforms such as Pinterest, Instagram, Vine and Snapchat (and the rest!) are taking a welcome bite out of the social media pie.

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Facebook Fix Bug That Was Undercounting Referrer Data
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2 minute read

Last week Facebook released a rather ‘under-the-radar’ announcement that they had fixed a bug that “caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook”. Tagged on to the end of a much larger announcement around a range of new tools and features they released for publishers, the announcement was likely lost to many.

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