Originally thought of as the channel of choice for cat lovers, cupcakes bakers and wannabe brides, Pinterest has come a long way since it first appeared on our social media radars. With over 2.5 billion monthly page views Pinterest is now a very serious contender for other social media giants currently ruling the digital marketing playground. In fact, Pinterest is currently ranked the fourth most popular social networking site, and it’s no longer just for recipe sharers and aspiring fashion bloggers. OK so I’m not telling you anything new here, howeveryou may, or may not be surprised to hear that recent studies have shown that Pinterest now commands upwards of 41% of e-commerce traffic from social networking sites. But what does this mean for you? Well if you’re a business it’s time to look further afield than Facebook and Twitter – it’s time to get pinning!