The Ultimate PPC Glossary
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There's a lot of glossaries on the internet for PPC and Adwords in particular to help with your PPC Management, so myself and my colleagues decided to formulate the ultimate PPC glossary of terms. If we've missed anything, let us know in the comments section at the bottom of the page!

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Why You Should Take Online Reputation Management Seriously
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Reputation management historically has always been coined as a public relations term - managing how consumers perceive your brand in the public media - but the rapid advance and rise in social media, the internet and technology, has primarily catapulted this phrase into the marketing sphere. As how we manage our brands reputation across channels such as Facebook, Twitter and LinkedIn, the lines between marketing, digital and public relations are becoming increasingly more blurred between the three.

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How to Advertise to your Website Visitors on Facebook
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If you’re spending money on advertising on Facebook then the one audience you can’t afford to ignore is your website visitors. This is an audience of extremely relevant people who know your brand, know what you’re all about already and have likely been looking at your product or services so are primed for remarketing.

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How To Decide On A PPC Budget
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Whether you’re a specialist PPC marketer or a PPC novice, setting the right budget for your campaign is critical. From small start-ups to multinationals, any spend on advertising will need to prove it’s worth in terms of ROI. As a result, one of the questions you’re most likely to be asked by the powers that be is “how much should I be spending on PPC?”

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Why Personalisation & Dynamic Content is Key to Email Marketing
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 Once-up on-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and ignoring the bulk of it.

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Why You Should Recruit the Digital T-Shaped Marketer
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Digital is perhaps one of the fastest moving industries and the pace at which it has expanded, has placed unprecedented demands on those within it. It is no longer simply efficient or productive to hire an expert in one particular field, as that field is constantly changing, and effective competition requires more than just a single string to a bow, no matter how strong that string might be. The answer to this is to seek out the T-shaped marketer – someone whose skill set is both wide and deep.

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Are hashtags lost in translation?
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Twitter's latest feature test, as reported by the Wall Street Journal earlier this week, aims to better define trending hashtags by placing full translations beneath them in the trending feed. For example #oitnb translated to 'Orange is the New Black' and #manutd, Manchester United. However with many hashtags being quite self explanatory such as #manutd what is the purpose of this new feature and how will it benefit brands and users?

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Pinnability: What to Focus on to Win at Pinterest
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Originally thought of as the channel of choice for cat lovers, cupcakes bakers and wannabe brides, Pinterest has come a long way since it first appeared on our social media radars. With over 2.5 billion monthly page views Pinterest is now a very serious contender for other social media giants currently ruling the digital marketing playground. In fact, Pinterest is currently ranked the fourth most popular social networking site, and it’s no longer just for recipe sharers and aspiring fashion bloggers. OK so I’m not telling you anything new here, howeveryou may, or may not be surprised to hear that recent studies have shown that Pinterest now commands upwards of 41% of e-commerce traffic from social networking sites. But what does this mean for you? Well if you’re a business it’s time to look further afield than Facebook and Twitter – it’s time to get pinning!

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Why Smart Marketers Don’t Worry About Reach…
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Organic reach is quite possibly one of the most over analysed metrics of all time. Many marketers obsess over it to the point that any drop in reach on a single post is likely to spark blind panic and then hours of scrutiny to get to the bottom of ‘why?’ This is also why, when Facebook announced changes in its News Feed algorithms a few months ago , there was uproar.

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