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Should You Use Social Media for SaaS Lead Generation?

YouTube Introduce Interactive Cards
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2 minute read

When YouTube Skippable video ads were introduced to the platform, it provided a customer friendly solution to video advertising. Whilst people’s viewing could have been interrupted, the choice to skip the ad content made them a little less intrusive. The fact that advertisers only pay when 30sec or more of a video has been watched also made it a cost effective platform for brands to reach their audience on YouTube.

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Advertising on Twitter Just Got Easier with Quick Promote!
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2 minute read

There is now a quicker and easier way to promote content on Twitter. The platform now offers a quick promote function which allows businesses to promote tweets directly from their profile. The quick promote feature is a simplification of the existing promoted tweets function, which allows a normal tweet to have an advertising budget allocated to a tweet to reach a wider audience.

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The Ultimate Social Media Posting Strategy
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12 minute read

Social; it’s really not going anywhere. In fact, according to a recent study from Econsultancy and Adobe it formed a much bigger part of a marketer’s arsenal than predicted in 2014. The study of over 6,000 marketers concluded that social was last year’s most exciting opportunity for 16% of them. That’s joint third on the list with mobile, and only 1% behind both content marketing and customer experience. Additionally, with Facebook and Twitter incorporating more enhanced advertising technology (such as Multi-Product Ads or Relevance Scores on Facebook and Product Cards on Twitter), it’s only going to get easier to convert customers from the social networks!

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5 Ways to use Instagram Direct Messaging For E-Commerce
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4 minute read

Instagram is fast becoming one of the leading social media marketing platforms out there, especially when it comes to e-commerce sites. From a users perspective it’s an easily accessible place to discover an ever changing feed full of aesthetically pleasing images dedicated to your preferences. From a brand’s angle - it’s an incredible opportunity to showcase your products to a highly engaged audience - what’s not to love? But when Instagram released its direct messaging service to all its users back in October, it had some digital marketers casting a blind an eye - ‘something just to enhance the user to user experience…’’ was the general consensus from comments I found online. However this couldn’t be further from the truth. In fact, this really is a tool that can be used in a unique way, enabling businesses to grow larger audiences, nurture them into loyal customers and it also provides a much faster way of delivering customer service than the conventional email or telephone call.

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How to Set Up Contact Form 7
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6 minute read

WordPress, an Open Source content management system, is by far the most used CMS on the web. What made WordPress such a pervasive technology is mainly due to its extensive list of plugins. Plugins allow developers to put together large or otherwise complex websites in a shorter period of time. Either developed in house or downloaded from the WordPress plugin repository, they can range from simple style alterations, to image slideshows, to entire frameworks.

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Instagram Marketing: Getting Started
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4 minute read

What first started as a social photography app, infamous for its filters and niche audience, has now blown up to a dynamic, versatile social media platform supporting over 300 million users, with 75 million daily active users. Being acquired by Facebook and having integration with most apps and sites, Instagram shows absolutely no signs of slowing down. Although it can’t be considered a new platform as such, brands and companies are still trying to find their way around the platform. In this blog I’ve detailed how the biggest brands are using Instagram to their advantage, what guidelines they are following for their marketing strategy and what the best practises are on Instagram.

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How To Fast Track Your Vlogging Career: Lights, Camera, Action!
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4 minute read

The Vlogging Revolution has well and truly taken off, and with brands and individuals alike waking up to the potential of YouTube, there have never been more free online channels to tune into. But if you’re sitting there thinking it’s just picking up a camera and having a chat – you’re severely mistaken. The best vloggers go to a lot of effort behind the scenes before they upload their polished selves to the internet. So, whether you're looking to start your own vlogging channel or you're just looking to add another social profile to your business’ portfolio, you’re going to need to learn the ropes. In this first blog of a mini series, I’ll be talking through all the things you’ll need to consider before you even turn your camera on.

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