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The bread and butter of any company is its sales process. If you are unable to scale or report on sales and marketing efforts, it is likely that it is because the sales process is not defined or...
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The introduction of SaaS entailed a change of paradigm in the software industry. This sector has been steadily growing since it began to take off in the 1990s, and many SaaS businesses have followed...
On the 6th of January 2020, I started a new chapter in my career when I joined Milton Keynes based digital marketing agency Klood Digital. It would be fair to say that the months that followed my...
What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...
Why is ABM adoption growing? ABM is quickly becoming an indispensable tool for organisations involved in B2B marketing due to its potential to grow a client base, deliver higher customer...
Digital marketing is always evolving. As new technologies become available and customer demands change, it’s crucial for businesses to harness the power of new tools and strategies to stay ahead of...
In a bid to shape up my finances, I did an audit of my app subscriptions the other day. With Christmas around the corner, other big financial commitments on the horizon, and the prospect of a wobbly...
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