5 minute read
Picture this: You’re a user on a website at the decision stage of the buying process, and you know exactly what product you want.
3 minute read
Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.
5 minute read
If you're selling software as a service (SaaS) then I'm pretty sure your business growth relies on leads. It's also likely that your sales process involves some degree of consultation, whether that's via your sales teams or a high quality content asset that educates your target market as to how your software solves their challenges and pain points. Not sure where to start? Take a look at these four lead generation channels and discover how they can start filling your sales pipeline. What is lead generation? For your business to thrive, you need to be creating a constant stream of potential customers. Lead generation is the effort your business makes to attract new interest to your products or services, and move high-intent individuals along the sales funnel.
6 minute read
Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites. Here are some of the most common mistakes we come across:
4 minute read
SEO or Google Ads? Social media or content marketing? Perhaps all of the above.