When looking to grow a SaaS business, choosing the right pricing model is one of the biggest challenges.

If your SaaS product is based on a subscription model then retention rate is one of your most important metrics.

ARR & MRR are important figures that every SaaS business needs to know and understand.

Growing your team is an exciting step forward – it's an indication that your business is thriving and serving more clients. Finding the right professionals to fit the role, however, can always be a little tricky – particularly in the software as a service (SaaS) industry. 

Some SaaS companies can be somewhat social media shy. 

So, you've welcomed new users with a free trial. They love your software and are making the most of the features and benefits it has to offer. But what happens when the free trial draws to a close? Many SaaS businesses struggle with this issue; reportedly, only 25% of free trial users turn into subscribers.

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers not renewing or cancelling their subscriptions to your SaaS product.

Losing customers is always undesirable. The effects of negative growth can mean the end of the road for many SaaS businesses, so understanding churn and knowing what this metric means for your revenue is hugely beneficial when it comes to shaping up your overall marketing strategy and even revising how your service delivers value. 

Are you feeling a little overwhelmed by all the different SaaS subscription pricing models out there?