Being on the top of your marketing game these days means being online.

Imagine this situation; you’re on a website and you want to find out about the different services that a company offer. But when you arrive at their homepage you can’t spot the navigation you need to use and therefore can’t find the information you need. You’re left frustrated because you have to think about how to find what you need.

The idea of having to integrate another piece of software can be off-putting and seem like a lot of unnecessary work if you feel like everything is currently working fine the way that it is. Old habits die hard, but all the spreadsheets in the world can’t save your business from an inevitable loss in productivity.

Historically, sales and marketing initiatives would operate in very different ways, with different agendas and goals. Horror stories of marketing and sales overlapping and creating rifts in your business’s KPIs and culture would keep every sales manager up at night.

So, you’ve got a digital marketing strategy in place. You’re getting content out there, the website’s looking great, your blogs are going out regularly, and your social media game is top notch, but what’s the next step? How can you take your marketing to the next level?

The Oxford English Dictionary defines a goal as “The object of a person's ambition or effort; an aim or desired result.” Our lives are mostly driven by small and lifelong goals, from ticking off a daily to-do list to accomplishing the tasks that bring us closer to self-realisation.

Video is one of the biggest trends in digital marketing today, with 81% of businesses using video as a marketing tool, and with 72% of people saying they would rather use video to learn about a service (Hubspot), the statistics support the use of video in your marketing.

If you’ve had a look at any other page of our website, it will probably come as no surprise that we’re big fans of HubSpot here at Klood.

Have you ever tried to run a marathon without focussed training? Unfortunately, even if you exercise and eat healthily, the chances of you being able to run a marathon successfully may be small.