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Software Explainer Videos: Choosing The Right Agency For The Job

Saas
SaaS Marketing Strategy 101: Reporting and Optimisation
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5 minute read

You have been working tirelessly on your SaaS marketing strategy, from creating your buyer personas to creating a full-funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future? 

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SaaS Marketing Strategy 101: Where to start
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5 minute read

SaaS marketing is a formidable task; you’re working with an intangible product that’s always changing, not to mention the fact that the technical jargon involved can throw in a real curveball when trying to get your commercial message across to the average person. 

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SaaS Pricing Models: How Much Should You Charge?
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6 minute read

When it comes to pricing your software product, you may find that everyone in your business has a different idea. Your sales team might want a competitive price that undercuts the competition; your key stakeholders will want to see a tangible return on investment (ROI), and the marketing team may be a little bit overwhelmed with all the different possible pricing models. 

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How Do SaaS Sales Differ From Other B2B Selling?
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3 minute read

Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

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Successful Animated Explainer Videos Examples
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5 minute read

There are a lot of companies beginning to harness the power of video in their marketing. Explainer videos, in particular, are topping the list of most useful marketing assets for most companies, regardless of the products or services that they offer. As the internet is becoming increasingly saturated with videos, however, we decided it would be a useful exercise to deconstruct some of the most successful videos on the market and work out what they’re doing right and what we could learn from them. 

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How To Grow Your Userbase With Customer Referrals
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5 minute read

It’s no secret that for SaaS companies, customer referrals are one of the most rewarding ways to generate leads for your business. This is because your service-based product is mostly experiential – you’re asking people to spend money on something they cannot touch, taste, smell or hold in their hands. 

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