Loyalty Blog Image
The Shape of Brand Loyalty in 2019
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I’m not usually a fan of what’s on the radio—it’s podcasts and playlists for me. A few months ago, however, a Radio 4 news bulletin caught my attention. The broadcaster reported that many of the UK's elderly, despite their loyalty to certain service providers, were being considerably overcharged because they didn’t have the tech skills to search for better alternatives online after their contracts had ended.

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Klood Analytics blog image
The Relationship Between Your Website and Your Web Traffic
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Your website harbours tonnes of nifty information. Not just for your customers, but for your business too. Understanding the analytics tools at your disposal – like Google or HubSpot – can help you determine where your opportunities lie and where your weaknesses lurk. But how do you make sense of it all? Visitors, sessions, pageviews… what’s the difference?

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Klood blog image
How to Measure Your Marketing ROI
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At the end of the day, profit is what drives business. Before a customer decides on any kind of venture, we often want cold, hard proof that the investment will deliver profit, and that it will be worth continuing to invest in in the future.

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lead generation
Building Better Lead Conversion
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One issue that we often see here at Klood is businesses who come to us with plenty of traffic, but who have difficulty turning that website traffic into tangible leads, and from there into paying customers. How do you turn those website visitors into leads?

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