Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites. Here are some of the most common mistakes we come across:
SEO or Google Ads? Social media or content marketing? Perhaps all of the above.
In the 1960s, a marketing professor and author called Edmund Jerome McCarthy came up with the foundational marketing model of the 4 Ps marketing mix. The concept had been knocking around since the 1940s as a kind of alchemical analogy for all of the ingredients required to formulate the perfect marketing strategy, but McCarthy modernised it and applied a more in-depth managerial approach that takes into consideration elements such as consumer behaviour, segmentation and market research.
Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.
Sometimes, we need to take a step back and look at where we’ve come from in order to determine how and why we are heading in a particular direction. Marketing has been around for hundreds of years, evolving and expanding its principles and functions, but many businesses still don’t recognise the need for an inbound approach, simply believing that their product or service will generate demand through old fashioned tactics and strategies.