There are a lot of companies beginning to harness the power of video in their marketing. Explainer videos, in particular, are topping the list of most useful marketing assets for most companies, regardless of the products or services that they offer. As the internet is becoming increasingly saturated with videos, however, we decided it would be a useful exercise to deconstruct some of the most successful videos on the market and work out what they’re doing right and what we could learn from them.
Within most businesses, the ability to generate leads on demand is crucial to making sales, and SaaS companies are no different.
It’s no secret that for SaaS companies, customer referrals are one of the most rewarding ways to generate leads for your business. This is because your service-based product is mostly experiential – you’re asking people to spend money on something they cannot touch, taste, smell or hold in their hands.
Picture this: You’re a user on a website at the decision stage of the buying process, and you know exactly what product you want.
Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.
If you're selling software as a service (SaaS) then I'm pretty sure your business growth relies on leads. It's also likely that your sales process involves some degree of consultation, whether that's via your sales teams or a high quality content asset that educates your target market as to how your software solves their challenges and pain points. Not sure where to start? Take a look at these four lead generation channels and discover how they can start filling your sales pipeline. What is lead generation? For your business to thrive, you need to be creating a constant stream of potential customers. Lead generation is the effort your business makes to attract new interest to your products or services, and move high-intent individuals along the sales funnel.