If your Facebook and LinkedIn feeds are anything like mine, you’ll be targeted by loads of Facebook and AdWords gurus telling you how every business can make money using these platforms.
It’s fair to say business in the UK has had a rather uncertain start to 2019. A lack of clarity over Brexit has had a chilling effect on the economy, and it is also unclear what impact it will have after 29th March.
In a competitive industry with high churn rates, sluggish lead generation is a big obstacle for many SaaS businesses. You know you have a great product that could help thousands of customers, but getting the engagement and commitment from the right audience can be tricky. After all, you have to translate the value of a multifaceted and technical service while justifying the cost – often subscription-based – to the customer.
For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. It’s essential to promote your free trial offer so that customers can start experiencing your product first hand and learn about the features offered by using them.
It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.