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6 SaaS Sales Metrics And What They Mean

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How to Hire a Winning SaaS Sales Team
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5 minute read

Growing your team is an exciting step forward – it's an indication that your business is thriving and serving more clients. Finding the right professionals to fit the role, however, can always be a little tricky – particularly in the software as a service (SaaS) industry. 

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How To Convert Free Trials Into Paying Customers
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4 minute read

So, you've welcomed new users with a free trial. They love your software and are making the most of the features and benefits it has to offer. But what happens when the free trial draws to a close? Many SaaS businesses struggle with this issue; reportedly, only 25% of free trial users turn into subscribers.

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How to Calculate Your SaaS Churn Rate
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3 minute read

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers not renewing or cancelling their subscriptions to your SaaS product.

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Does Your SaaS Business Need a Churn Analysis?
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3 minute read

Losing customers is always undesirable. The effects of negative growth can mean the end of the road for many SaaS businesses, so understanding churn and knowing what this metric means for your revenue is hugely beneficial when it comes to shaping up your overall marketing strategy and even revising how your service delivers value. 

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