If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder that explainer videos for businesses are becoming one of the biggest trends in the digital space.

While video is a fundamental of marketing in 2019, it’s still the new kid on the block; and as such, people have a lot of questions about what exactly it entails, and how it works. We’ve set out to answer the most frequently asked ones.

Free Trial or Freemium: you’re likely to have heard of these two strategies when trying to decide on your SaaS pricing model. But what are they, and which one is best for you? 

Whether you need one or multiple videos, choosing the right explainer video agency is essential to getting the output you desire.

Definition of an explainer video An explainer video is a quick way to convey the core functions of your product or service in a digestible, sharable format. Your video can be animated or live-action; the key is to make it attention-grabbing, memorable and informative. Use your explainer video to tell the viewer what your business is about and how your value proposition is going to address his or her pain points. 

So, you want to get people to pay for a subscription to licence your software, right? 

You’ve heard all the hype around using video content, and you’re ready to jump on board. But how exactly is an animated explainer video made and what does the process entail?

Hang on. Wait a minute. Don't get excited just yet. A marketing strategy isn't something you can just dive into and get right in a single day. 

As a SaaS marketer, no matter what you are promoting, you should always start with a well thought out marketing strategy. Whenever we begin an engagement with a new client, we always start off with a kickstart strategy meeting and putting a proper plan of action in place.