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Marketing is a super dynamic role where continuous learning is the name of the game. But there’s no denying that things are getting more and more complex, and to achieve the ambitious goals your...
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A good lead database or Customer Relationship Management (CRM) is a popular term these days and well-known amongst marketers. But what about salespeople? Do they see the CRM as a marketing tool only?
Sales cycles are repeatable processes followed by sales teams to convert a lead into a customer. A well-defined sales cycle helps you plan your next move and pinpoint your lead’s position in the...
As we round off 2022, many businesses are already planning for the year ahead and asking questions like:
This week, some fantastic HubSpot developments were announced at the EMEA Partner Product Update. A few have been long awaited, and others are little nuggets of convenience that will make your user...
When I was in college, I started working as a sales rep for a graphic design and print agency. I didn't have a car or a driver's license, so my job entailed walking to every shop and business in the...
HubSpot Lifecycle Stages, Lead Status, and Deal Stage are essential concepts you will encounter in your HubSpot portal. A clear understanding of these will help you map out your sales process and...
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