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What does ARR mean?
Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses. Your ARR figure will offer a good indication of how your...
3 Ways To Increase Your Recurring Monthly Revenue
In our previous blog post we discussed how SaaS businesses can work out a realistic revenue generation target.
February: Tea Break With Trevor
So, we’re already through the first seven weeks of 2021 and, even though we still don’t know when it will be, every day, week and month that goes by, we’re getting closer to the time where we can...
What To Do When Your ARR Revenue Is Shrinking
Achieving steady growth in annual recurring revenue (ARR) is a priority goal for every company. But this is especially critical for SaaS businesses given they rely on a business model where...
Why Tracking Monthly Recurring Revenue (MRR) Is Important
The introduction of SaaS entailed a change of paradigm in the software industry. This sector has been steadily growing since it began to take off in the 1990s, and many SaaS businesses have...
Twelve Months of Marketing I Won’t Forget
On the 6th of January 2020, I started a new chapter in my career when I joined Milton Keynes based digital marketing agency Klood Digital. It would be fair to say that the months that followed my...
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