As a content writer, it seems fitting that I should talk about how naming your pricing plans could affect your conversion rates. After all, words are powerful tools that marketers use to persuade our audience to make a purchasing decision. 

As SaaS marketers we can often get caught up in trying so hard to acquire new customers we forget about the ones we’ve got.

No matter what industry you work in, the way people buy has evolved. More and more of the buying process happens before prospects reach out to a company’s sales team, relying heavily on peer reviews and online research. 

You've dazzled your website visitor with an excellent UX and educated them with your entertaining explainer video. Now it's time to tell them how much your SaaS product costs.

You’ve seen all the statistics surrounding video and how it can help sell software, so you know a video can help you market your SaaS offering. But the question is, what type of video should this be?

Do you know what the biggest commodity in marketing is these days? 

If you’ve read some of our previous blog posts, you may have noticed an emphasis on the fact that SaaS marketing is a little bit special. You may have even experienced the challenge of marketing a product that is always evolving with each new upgrade and improvement. 

Marketing is marketing, right? You have a product; you have a target market. Marketing helps you move that product from seller to buyer, no?

Selling software as a service isn’t easy. As a consultative sales process, it requires time, patience and plenty of legwork from the sales and marketing team.