MKHUG Workshop: Topic Clusters and Simple SEO Success 1-Jun-2021 Liam Pickard 1 minute read DOWNLOAD BLOG AS PDF X Get a PDF copy of this article so you can read or use it later Want to learn about topic clusters and how they can help you with your SEO? In this workshop, Rachel Sheldon will explain what they are and show you why you should care. You'll also get tips on how to implement them into your site design. Get ready for a great session! You will learn: What is a topic cluster? Why do you use keyword research to form your strategy? What are the benefits of using this technique vs other SEO strategies like link building and writing for keywords only? How to go about picking your broad topics and subtopics? What are the steps to planning your topic cluster? How do you know if your content is successful? Join the HUG Community to learn more about HubSpot and future events.