Introducing the Klood SaaS Growth Model
3 minute read
DOWNLOAD BLOG AS PDF
Get a PDF copy of this article so you can read or use it later
While working with different SaaS companies over the years, we’ve leveraged social media, paid ads, content development and many other marketing tactics to help them grow.
Over time, we’ve evolved our service to deliver what is, in our experience, the most effective way of scaling their growth.
The Klood SaaS Growth Model encapsulates the three important functions that a SaaS business needs in order to scale:
- Attract new leads
- Engage with prospects
- Delight and retain existing customers
We mobilise these activities by:
- Creating a GamePlan
Let’s have a look at this in more detail.
Lead generation is the lifeblood of any business. Without new leads, you have no one to sell to. We have a number of tried and tested activities in our armoury that are proven to drive new traffic into your website and that are focused on converting the traffic to become high-quality leads in your database.
Engage with prospects
Just because someone becomes a lead, it doesn’t necessarily mean they’re ready to be sold to – or even ready to speak with a salesperson. They may be quite early on in their buyer’s journey and require nurturing in order to drive up their level of interest. We’ll put systems and processes in place to engage, monitor, and score the behaviours of your prospects. This will help your sales team to identify the hottest leads.
Delight and retain existing customers
You’ve worked hard to make the sale, but the work doesn’t stop there. For your business to grow, it’s vital that you look after your existing customers as much as you do your prospects. Therefore, we’ll work with you to ensure your customers are delighted with your service and they feel loved. By making the effort with your customers post-sale, you will keep them with you for longer, increase their lifetime value, and give them reason and confidence to refer their contacts to you.
To make all of this possible, we’ll take the following steps:
The GamePlan is a written document that outlines the strategic plan of action for the next 3-6 months. It defines your target personas and highlights their pain points at each step of the buyer’s journey. From here, we are able to recommend the content needed to attract, engage, and delight your audience. This document is the outcome of research we conduct into your business, your customers, and your competitors, as well as information we gather from the strategy sessions we schedule with you and your team.
Implementing the GamePlan
After you have approved our proposed plan of action, we will begin producing the content, setting up your conversion funnels and driving traffic through them. We’ll work with your team to ensure that all the systems are in place to deliver high quality SaaS leads, that they are nurtured effectively, and your sales team will know who and when to follow up.
Once we have funnels in place that are converting leads into sales, we then look to scale these further. This could be by putting budget behind some paid ads, increasing the content to attract more organic traffic, and promoting on social media. We’ll be constantly optimising existing campaigns as well as suggesting and implementing new initiatives.
The Klood SaaS Growth Model is a proven model for success.
Arrange a Growth Call to see if your SaaS business would benefit from using our model.