Explore Klood Digital
- What We Do
- Who We Help
- Who We Are
- Our Customer Journey
- Get in Touch
Aaah the ‘C’ word, it’s presence haunting us since August when highstreet retailers started to display twinkling items and gift sets right next to the holiday shop. Three months on, the ever looming festive season is just around the corner and ready to pounce, bringing with it not only Christmas cheer but the perfect opportunity for businesses to capitalise from this time of year. Now I am well aware that I do not need to advise businesses to prepare for Christmas and make hay while the sun shines, (or the snow falls) however as December approaches businesses are faced with the perfect opportunity to cash in on those shoppers who are frantically trying to get those presents crossed off their lists!
But it’s a bit late to be marketing for Christmas this close to the big day, right? Wrong! If you’re a digital marketer, now is the ideal time to utilise your social media platforms for one last forceful push to increase your Christmas sales. In fact, here in the UK the majority of Christmas shopping is done last minute, which fortunately for retailers, results in chaotic consumers spending far more than the minority of shoppers who are organised. Even better, if you are an e-commerce business it is predicted that this year UK shoppers will spend a total of £17.4bn online, which is a suggested growth of a whopping 19.5% compared to last year. This combined with the busiest month in retail ahead, makes it the optimum time to use social media to capitalise. Of course offline marketers have been planning for Christmas 2014 as early as last year, but hey ho (ho ho), thanks to the advantage of social media’s ability to be reactive in realtime you can afford to start your Christmas marketing now.
Amongst all the platforms, Pinterest is by far the one with the most existing Christmas-based content, which provides a great opportunity for businesses to capitalise on those who are already in the festive mood (and may have been pinning festive decorations since March) and intrigue those who are yet to be enticed by the sound of Jingle Bells in November.
What if your product or service does not specifically target Christmas shoppers? Well there are still ways you can (and should) incorporate Christmas into your Pinterest marketing strategy, which I will explore later.
Earlier this month I wrote about how Pinterest’s Rich Pins could benefit your business, and although they are the perfect tool to enhance your sales this Christamas, Rich Pins are not quick to implement and for most businesses will require a developer to link them to your website. Therefore my advice is this; keep it simple (less is more as the saying goes) and follow these top tips for an elevated Pinterest strategy this Christmas.
Before you start to implement your Pinterest Christmas marketing strategy make sure you check out what’s already out there. For Pinners with the ‘aspirational’ edge take a look at Martha Stewart’s collection of holiday Pins, whereas The White Company offer an example of how businesses can create inspirational boards by utilising an excellent blend of product and non product Pins. If it’s serious Christmas cheer you’re after look no further than Starbucks who are the king of pinning sugar coated Christmassy goodness that’s guaranteed to make you want to snuggle up to a viewing of Home Alone, and most importantly, accompanied by a Gingerbread Latte (there go those sales!). Finally if it’s informative boards you’re looking to research, take a look at Whole Foods Christmas Pins, which offer ‘outside of the box’ festive recipes and decor ideas, that will have every supermum jumping for joy.
Unless you are a business who uses only Pinterest to execute your digital marketing strategy (which I estimate to be zero), it is important to remember that other platforms can not only support your Christmas marketing strategy, but also compliment it in a way that will only help to enhance those sales! I recommend taking a look at our other blog articles which cover how Twitter can also boost your sales this Christmas.
My message this Christmas - Keep calm and Pin on…