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How The GamePlan Will Transform Your SaaS Lead Generation

Liam Pickard 30-Jan-2020

“A goal without a plan is just a wish.”

Antoine de Saint-Exupery was right on the money with that statement. If you have a goal insight but don't have a plan to get there, you’re going to find it hard work.

Successful SaaS organisations are successful by design, not by luck. They plan for success and have a clear strategy for achieving scalable profitable growth.

In order for a SaaS business to have a successful GamePlan they need to deploy a process that ensures all elements that will impact on results are covered, with clear accountability.

Achieving growth in a SaaS business is a joint effort between marketing and sales. Marketing is accountable for attracting qualified leads for the sales team, whilst the sales team are going to hold the responsibility for converting those leads into delighted customers.


72% of marketers said that having a good content strategy was a major key to their success in 2018.



Real growth is achieved when both sales and marketing are aligned with one clear objective. We use SMART goals to help inform our own GamePlan. Through these Specific, Measurable, Attainable, Relevant and Timely goals we are able to work backwards to identify the steps we need to take to get to our goals. In this case it's how many leads we will need to hit our revenue targets.


Lead Nurture over Nature


Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.



Leads are the fuel by which you light a fire under your sales team. When sales know that they have a steady supply of Sales Qualified Leads (SQLs) coming into their pipeline that are ready to discuss how your solution can deliver a high value outcome, your sales team will be more efficient in the use of their time. Leads convert quicker into sales opportunities when the lead has been planned for.

Where do you start, and what do you need to make a GamePlan that generates leads already onboard with your solution?

We use The Klood SaaS Growth Model.

The model has three key elements

Attract the right people at the right time to your business.

Engage and convert these visitors into leads.

Enable your sales team to delight new customers and grow and retain existing customers.

If you can deliver these three components and tie them together with a strategic GamePlan, as well as process automation, you can start to grow at scale. The GamePlan is part of what we call the SaaS Growth Formula

Each part of the formula will unlock your business’ growth potential—and it all starts with the GamePlan.

Within the GamePlan you will discover:

Who you should be talking to.

What they want to know.

How they like to learn about your services.

What values they perceive your service will deliver.

Where in their buyers’ journey they want specific content.

When leads are ready to engage with sales.

How marketing can retain and nurture leads until they’re sales-ready.

With a clear plan in place your marketing will begin to deliver positive ROI, while your sales teams will be more motivated and under less pressure to go prospecting or cold calling. Everyone's time becomes focussed and efficiency gains are made across the board.

Still not sure if the GamePlan can help you to attract, convert and delight prospective clients to your business?

As growth specialists we know a thing or two about what it means to have a GamePlan. You're not here by accident, we planned it!


Click the link below to start learning how to generate more qualified sales leads. New call-to-action

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