Victoria Le Geyt

Video is one of the biggest trends in digital marketing today, with 81% of businesses using video as a marketing tool, and with 72% of people saying they would rather use video to learn about a service (Hubspot), the statistics support the use of video in your marketing.

There aren’t many businesses that could operate sustainably without some form of strategy, or long term overarching goals. The role that marketing plays in these projections is integral to the success of the business, as is the digital marketing strategy which should be incorporated into the plan.  

When you think about it, sales and marketing working closely together seems like the most obvious thing in the world, doesn’t it?

ROI (Return on Investment) is a critical metric for any business looking to measure the effectiveness of its efforts. But how do you measure it?

September is an odd time of year. Not quite summer, but not quite autumn. Christmas and New Year is still 3 months away and it’s noticeably getting darker in the evenings.

There are many ways to grow a business — expanding your staff numbers, opening new stores and merging with other companies to name just a few examples — but one tactic that is often overlooked is increasing the efficiency of your business. By becoming more efficient, you can get the best out of your existing staff, and therefore achieve more with the same amount of input.

    When building a website and any other marketing materials, you want them to be relevant to your target market and stand out. You can see what your competitors are doing as clear as day, and you want a slice of that pie.

If you’re building out a digital marketing strategy it means you understand that it takes a lot to put together a successful campaigns and therefore It’s really important that you have a cohesive strategy and ensure that you have included the core elements.

You might think that building and developing a website could be something you could do over a weekend, but you’d be wrong. A good website has a well-planned strategy set out before it even gets to the building stage, and a truly excellent website is never finished and always in a state of flux.