SaaS Marketing and Growth Blog

If you've been around marketing company or are responsible in any way for growing your company's revenue, it is highly likely that you've heard the term 'inbound marketing' being banded around. But...

So, we’re already through the first seven weeks of 2021 and, even though we still don’t know when it will be, every day, week and month that goes by, we’re getting closer to the time where we can...

What is a revenue generation target? As all business leaders know, an effective revenue strategy is fundamental to meet sustainable growth and profitability goals. But for that to happen, the...

Businesses create websites to attract visitors and convert them into customers. For that, a landing page is vital since its recommendation for action makes purchasing 86% easier, according to a...

92% of SaaS (software-as-a-service) businesses fail within the first three years of launching, but that hasn’t stopped the sector from growing – and with good reason. It’s expected that SaaS will...

The monthly recurring revenue (MRR) metric is one that SaaS companies with a subscription-based pricing model need to keep a close eye on. MRR measures the total revenue that a company will...