Featured blog

Spotting Unengaged Users and Reducing SaaS Customer Churn

Are Google Ads Effective for SaaS Companies
Are Google Ads effective for SaaS businesses?
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4 minute read

For most businesses, Ads can be one of the fastest, most cost effective way of attracting prospects to your website. This is especially true for SaaS businesses. In my opinion, for most SaaS businesses, Google Ads should be one of the key staples of your marketing mix. I caveat this by stating that paid ads are only effective if the numbers stack up and there is enough margin to pay for traffic to your website.

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How to do inbound sales and marketing during the Coronavirus crisis
How to do inbound sales & marketing during the Coronavirus crisis
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4 minute read

The recent global crisis has left us in uncharted – certainly turbulent – waters in our personal and business lives. This difficult time is driving us all to review how we operate as businesses and communities. Here in the UK, at the time of writing, we’re at the early stages of dramatic changes that we’ve had to make and it’s unclear what is to come and for how long it’s going to be before we return to some form of normality. Therefore, it would be easy to have a knee-jerk reaction, batten down the hatches and cut all your spend, but that would be entirely the wrong thing to do.

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Why Marketing & Sales Alignment Is So Important For Selling SaaS
Why Sales & Marketing Alignment Is Important For Selling SaaS
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3 minute read

Misalignment between sales and marketing only happens in traditional, dinosaur-esque type business, right? Software and tech companies are far to evolved and well equipped to have friction between these two departments, no? The truth is, outdated business practices and poor communication between these two critical teams can creep into even the most forward-thinking companies. SaaS enterprises can fall victim to this precisely because the nature of the industry is to upgrade and improve continuously. Digital media and advertising will also frequently present business with new promotional opportunities and strategies to pursue. This makes the propensity for each department to veer off in its own – sometimes misguided – direction very high.

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