marketing budget
How You Can Protect Your SaaS Marketing Budget
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It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

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lead generation
Building Better Lead Conversion
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One issue that we often see here at Klood is businesses who come to us with plenty of traffic, but who have difficulty turning that website traffic into tangible leads, and from there into paying customers. How do you turn those website visitors into leads?

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marketing ROI
How To Track Your Marketing ROI
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Before we jump in to the ‘how to’ element of this post, I think it’s important to cover off a few different aspects of ROI so we understand just what it is, why it’s important to track it and how to actually calculate it. Once you understand those points, we can look at how to actually go about tracking your marketing ROI.

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