SaaS Marketing and Growth Blog

Having worked on a number of campaigns, I'm always asked by business owners and marketing managers (and rightly so) how much of an increase will they see in sales if they invest budget into a...

It wouldn’t be a revelation if I was to say that more and more marketers are implementing videos as part of their marketing mix. We’re in 2017 and videos have been utilised to promote business...

So you’ve got a website for your business - great! However, have you got a decent level of traffic? Whatever your answer, I’m sure you’d like more. Very rarely (if at all), have I come across any...

Unfortunately, driving traffic to your website doesn’t always result in conversions. In fact, in many industries, the standard target conversion rate tends to be around just 2% of the website...

So, the title may sound a little dramatic, but I felt it was important for me to delve into the subject of users when it comes to the internet. The reason being, digital marketers too often become...

Pay-per-click (PPC), compared to other strategies such as search engine optimisation (SEO), is a quick way to drive traffic to your website. However, a lot of businesses instantly associate PPC with...