Shelley.Martin

This summer has been a season of change for Twitter with a consistent rollout of updates to the platform and the available advertising functions. But which are most important for businesses?

Whether you have recently launched a business page on Twitter or have an established following, growing your audience is likely to be a key aim. Obviously you want to attract relevant, loyal followers who will engage with your brand and buy into your products or services. But what is the best way to do this?

Twitter's latest feature test, as reported by the Wall Street Journal earlier this week, aims to better define trending hashtags by placing full translations beneath them in the trending feed. For example #oitnb translated to 'Orange is the New Black' and #manutd, Manchester United. However with many hashtags being quite self explanatory such as #manutd what is the purpose of this new feature and how will it benefit brands and users?