3 minute read
A wise man once said, “don’t dwell on the past”, and this is great advice for marketers. Of course, looking back at the progress you have made has value - you need to know when things aren’t working - but focusing on the future and what you want to achieve is just as important.
4 minute read
Multi-screening - where consumers use smartphones, tablets and/or laptops while watching TV - is by no means a new concept but many brands are yet to embrace this opportunity to reach their audience during this period. Even way back in 2012 research highlighted that 75-85% of UK TV audiences were using another device while watching, with around a 5th of this audience talking about the TV programme they were watching on Facebook or Twitter.
2 minute read
There is now a quicker and easier way to promote content on Twitter. The platform now offers a quick promote function which allows businesses to promote tweets directly from their profile. The quick promote feature is a simplification of the existing promoted tweets function, which allows a normal tweet to have an advertising budget allocated to a tweet to reach a wider audience.
4 minute read
For many businesses it is important to see ROI when it comes to social media advertising. When you allocate advertising budgets you want to be able to see what they are achieving! Therefore the ability to track conversions made via social adverts is imperative.