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3 of the Best SaaS Pricing Strategies

YouTube Introduce Interactive Cards
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2 minute read

When YouTube Skippable video ads were introduced to the platform, it provided a customer friendly solution to video advertising. Whilst people’s viewing could have been interrupted, the choice to skip the ad content made them a little less intrusive. The fact that advertisers only pay when 30sec or more of a video has been watched also made it a cost effective platform for brands to reach their audience on YouTube.

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5 Key Social Media Trends for 2015
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4 minute read

As the curtains slowly close on another year, we can look back and confidently say that 2014 was the year for social media. Whilst staples such as Facebook and Twitter remain at the top of the table (arguably), the rise of platforms such as Pinterest, Instagram, Vine and Snapchat (and the rest!) are taking a welcome bite out of the social media pie.

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Twitter Tailored Audiences Go Mobile
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2 minute read

In April, Twitter announced the release of a new mobile app focused ad platform. Bought on a “CPAC” basis (cost-per-app-click), these ads either drive users directly to an app download page or open an existing app a user already has (used to measure engagement). Previously, the only way to target mobile Twitter users was through Twitter’s standard interest / demographic targeting, and through tailored audiences, but now, they’ve added a little twist to the latter.

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The Problem With Oversharing On Social Media
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2 minute read

We have seen lots of reports in the news in recent times of people getting caught out ‘oversharing’ through forums such as Twitter and Facebook. Bragging, criticising, arguing or attacking are usually at the heart of these regretful moments, many of which have led to real life consequences, such as losing a job, being left by a partner, or being shunned by friends.

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