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What does ARR mean?
Annual recurring revenue (ARR) is a key metric for companies that use subscription-based pricing models –– so, most SaaS businesses. Your ARR figure will offer a good indication of how your...
I Almost Churned: A true story about SaaS customer retention
In a bid to shape up my finances, I did an audit of my app subscriptions the other day. With Christmas around the corner, other big financial commitments on the horizon, and the prospect of a...
How do you Generate Sales Leads?
Lead generation, is there ever a time when this is a straightforward task for sales and marketing teams? You've set up your website, you have a powerhouse sales team, and you know you have an...
5 Examples of a SaaS B2B Website for Lead Generation
For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
What Are The Sales Funnel Metrics That Matter and Grow MRR?
A sales funnel is an essential tool for understanding your current lead volume and what that means for future return on investment (ROI) on sales and marketing activities. Purpose-built sales...
Inbound Sales Strategy: What works for Klood?
As inbound marketing specialists, we like to practice what we preach. In 2018, we reviewed our strengths and weaknesses and decided to reposition ourselves exclusively as a SaaS marketing agency.
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