Olivia Spinelli

Aaah the ‘C’ word, it’s presence haunting us since August when highstreet retailers started to display twinkling items and gift sets right next to the holiday shop. Three months on, the ever looming festive season is just around the corner and ready to pounce, bringing with it not only Christmas cheer but the perfect opportunity for businesses to capitalise from this time of year. Now I am well aware that I do not need to advise businesses to prepare for Christmas and make hay while the sun shines, (or the snow falls) however as December approaches businesses are faced with the perfect opportunity to cash in on those shoppers who are frantically trying to get those presents crossed off their lists!

If you use Pinterest for business and you haven’t yet tried your hand at Rich Pins, it’s time to explore! As I am sure you are already aware, Pinterest is continuously expanding their functionality for businesses, and although not recently new to the platform, Rich Pins have been introduced as a marketing tool to help businesses get more from the pretty platform.

Originally thought of as the channel of choice for cat lovers, cupcakes bakers and wannabe brides, Pinterest has come a long way since it first appeared on our social media radars. With over 2.5 billion monthly page views Pinterest is now a very serious contender for other social media giants currently ruling the digital marketing playground. In fact, Pinterest is currently ranked the fourth most popular social networking site, and it’s no longer just for recipe sharers and aspiring fashion bloggers. OK so I’m not telling you anything new here, howeveryou may, or may not be surprised to hear that recent studies have shown that Pinterest now commands upwards of 41% of e-commerce traffic from social networking sites. But what does this mean for you? Well if you’re a business it’s time to look further afield than Facebook and Twitter – it’s time to get pinning!

  We really mean it when we say that Content is King. Successful companies operating in the realms of social media are like buzzing cafes, except their version of content is of course, their coffee. They serve fresh coffee daily, they attract the crowds and they continue to serve up the good stuff. Resulting in a bustling cafe retaining old customers and bringing in new ones. When translated onto social media companies posting fresh regular high quality content create a winning virtual hangout.

Social media has become a fairly constant task but anyone who uses it knows that the timing of your posts can have a pretty significant impact on how effective they turn out to be. With that in mind, when it comes to posting, how do you tackle the Christmas period, and are there any times when it is more advantageous to put your content out there than others?