Nick LeChat

If you know anything about Search Engine Optimisation, you’re sure to be fairly familiar with the practice of “link building” (or link earning as it is more frequently becoming known as). The problem a lot of new SEO’s have when looking to build links isn’t that they don’t know how to physically build a link, they simply don’t know how to build a good link. The other problem SEO’s are now encountering is that building a link, let alone a good link, has become extremely hard to do.

2015 is just around the corner, and many businesses are likely to be looking at drawing up their marketing plans for the New Year.

 When it comes to devising local SEO strategy for businesses, one of the first factors to be considered are citation listings.

Any budding SEO will tell you that white hat link building has become increasingly tough over the last few years, topped off by Matt Cutts’ declaration in January that “guest blogging is done”.

Whether you’re a specialist PPC marketer or a PPC novice, setting the right budget for your campaign is critical. From small start-ups to multinationals, any spend on advertising will need to prove it’s worth in terms of ROI. As a result, one of the questions you’re most likely to be asked by the powers that be is “how much should I be spending on PPC?”