Max Pollington

As the digital marketing world continues to grow, experiment, and improve techniques, it’s time for the industry to think beyond social media “likes”. Receiving inconsequential attention is pointless. The old digital marketing strategy thinking used to be something as simple (and ineffective) as this: get all the attention and somehow go viral. The new digital marketing strategy way of thinking is more like this: engagement is greater than attention.

I’ve said it before and I’ll say it again, your website is vital to your business. Plain and simple. We all strive for an effective, eye catching website, however, once you have your visually ideal website, how do you know if its having the impact you want? You might have a beautiful and stylish set of pages, but if they’re difficult to navigate and, more importantly, not converting, it may as well not exist.

With all the different marketing metrics available, it can be a little overwhelming.

      Who are you? What do you do? And most importantly, why should any potential customer care?

Whether you’re an enterprise company with huge marketing and sales teams or a small business owner piecing everything together yourself, figuring out when a lead is ready to buy can be tricky business. Knowing this is the essential starting point for defining the roles and aligning of work between marketing and sales.

Your website is a big deal. Whether you’re a small start up or a multinational corporation, if you don’t have a decent website, you’re in big trouble. In the world of B2B marketing you’re always looking for leads and your website should be you’re most effective lead generating tool, plain and simple. But how? How do make sure you’re not just attracting the right people but also capturing them to move them through the funnel?