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Why Topic Clusters are the Next Big SEO Evolution
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3 minute read

SEO has changed drastically over the last few years, and one of the most dramatic shifts is the move away from keywords to topics. This is due to Google (and the other search engines) having a greater understanding of semantics — or the meaning of language.

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How To Track Goals Within Google Analytics
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12 minute read

Google Analytics is the most popular web analytics & reporting tool. Not only that but, since the introduction of Universal Analytics, you can now use any device connected to the internet to send data to GA using the ‘Measurement Protocol’. This includes point of sale (POS) systems, mobile apps and even coffee machines or fridges! Whilst GA natively tracks page views, sessions, bounce rates and other metrics, you need to implement some form of customisation to ensure that arguably the most important metric is being tracked – are people interested in buying your product or service? 

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One Page vs Multi-Page Website Design: The Pros and Cons
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6 minute read

Over recent years, one page website design has become an increasingly popular trend. Part of this is borne out of the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites — they are much simpler to create than their more complex counterparts. Furthermore, factors such as user experience (UX) and search are often not taken into consideration, particularly in website design for small-medium sized businesses. It’s likely that one-page sites are design led rather than evidence led. ‘We think this will look fantastic’ versus ‘we've looked at your goals and website data and we know this is the right approach’.

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The Benefits of Google Tag Manager
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6 minute read

Google Tag Manager (GTM) has been one of my favourite topics of conversation over the last couple of years. In fact, most of my recent blog articles have focused on it - including a specific guide to setting up Google Tag Manager and how to setup scroll tracking.

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Add Analytics on Staging & Live Sites with Google Tag Manager
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5 minute read

Over the last two years or so, Google Tag Manager (GTM) has become an increasingly important part of our marketing efforts here at Klood Digital. As a result, I’ve written a few articles on the subject such as my beginner’s guide to GTM, the benefits of implementing the system and an article for Advanced Web Ranking on how to track a user’s scroll depth on your website.

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Optimising Your WordPress Blogs For Search Engines
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10 minute read

 WordPress is commonly seen as the most widely used content management system (CMS) on the planet. WordPress was originally a “publishing platform” that was focused towards writers and bloggers. Out of the box, the CMS is pretty SEO friendly, but it’s not the only thing you need to perform well on search engines. Infact, just implementing a few changes on WordPress won’t get you to the top of the search engine results pages (SERPs) overnight. However, there are several things you can do to your blogs that may assist your website's search rankings. The aim of this article is to hopefully educate those who are relatively familiar with the CMS, so that when your blogs go live, they are as “optimised” as much as they possibly can be.

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Move Over Content, Data Is Now King!
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13 minute read

This may be somewhat controversial, but I’m fast coming to the conclusion that content is no longer king. Some of my peers and other industry professionals may not agree with me, but it’s a hypothesis I’ve gradually been warming to over the last few months.

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