Over recent years, one page website design has become an
increasingly popular trend
. Part of this is borne out of the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites — they are much simpler to create than their more complex counterparts.
Furthermore, factors such as user experience (UX) and search are often not taken into consideration, particularly in
website design for small-medium sized businesses
It’s likely that one-page sites are design led rather than evidence led. ‘We think this will look fantastic’ versus ‘we've looked at your goals and website data and we know this is the right approach’.