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The Pros and Cons of Different SaaS Subscription Pricing Models

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Instagram Marketing: Getting Started
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4 minute read

What first started as a social photography app, infamous for its filters and niche audience, has now blown up to a dynamic, versatile social media platform supporting over 300 million users, with 75 million daily active users. Being acquired by Facebook and having integration with most apps and sites, Instagram shows absolutely no signs of slowing down. Although it can’t be considered a new platform as such, brands and companies are still trying to find their way around the platform. In this blog I’ve detailed how the biggest brands are using Instagram to their advantage, what guidelines they are following for their marketing strategy and what the best practises are on Instagram.

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LinkedIn Company Page Optimisation Explained
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2 minute read

Over the years LinkedIn has become a highly evolved business hub. Boasting 3+ million company pages and more than 250 million members, it’s importance in the social media community is significant. It has helped put the spotlight on a wide variety of businesses and it continues to grow into something bigger than just a social platform. Due to its continued increase in popularity it’s no longer targeted towards job seekers and recruiting; it’s now becoming essential to maintain a great company presence across the platform. In this article I’ll be discussing the key points that need to be taken into consideration when setting up your Company’s LinkedIn presence, and how these points can have a direct impact on your business goals.

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LinkedIn Premium... Worth The Upgrade?
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2 minute read

Many of LinkedIn’s users will notice the option to upgrade to a Premium account whilst using the social media site. Many calls to actions for joining the Premium service are located around the site, whether you’re trying to see the anonymous users that have viewed your profile or whilst you’re job searching. LinkedIn Premium makes itself clear from the start, but how do you know if it’s worth the monthly payment? Will I fail to make use of the Premium features? Will upgrading vastly improve my career? This blog explains the different tools inside LinkedIn Premium and what the membership can offer you.

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How London Fashion Week Took The Marketing Gold
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3 minute read

Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers, constant trending hashtags and huge numbers of website traffic generated, the event was an incredible success in marketing terms.

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