John Rooney

Selling software as a service isn’t easy. As a consultative sales process, it requires time, patience and plenty of legwork from the sales and marketing team.

Wouldn’t it be great if driving thousands of website visitors via Google’s organic search was easy? It would be even better if this free traffic converted at a high percentage.

SEO or Google Ads? Social media or content marketing? Perhaps all of the above.

It’s fair to say business in the UK has had a rather uncertain start to 2019. A lack of clarity over Brexit has had a chilling effect on the economy, and it is also unclear what impact it will have after 29th March.

If you’re a SaaS company, then the internet is undoubtedly the best option for marketing and selling your product.

If you’ve had a look at any other page of our website, it will probably come as no surprise that we’re big fans of HubSpot here at Klood.

Have you got some sort of social media presence? Of course you have. Everyone has. Even your grandmother has a Facebook page, as well as one for each of her six cats.

Regardless of the industry, almost all businesses want to grow. It’s how they measure success and spearheads all of their goals. Unfortunately, it’s not always so easy.

From analysing how users are interacting with your website, through to how people are engaging with you on social media, it’s pretty easy to find yourself down a rabbit hole of numbers, percentages and graphs.