John Rooney

For SaaS start-ups, one of the biggest challenges is working out which pricing model will be best for their product and target market.

If your SaaS product is based on a subscription model then retention rate is one of your most important metrics.

As SaaS marketers we can often get caught up in trying so hard to acquire new customers we forget about the ones we’ve got.

Selling software as a service isn’t easy. As a consultative sales process, it requires time, patience and plenty of legwork from the sales and marketing team.

Wouldn’t it be great if driving thousands of website visitors via Google’s organic search was easy? It would be even better if this free traffic converted at a high percentage.

SEO or Google Ads? Social media or content marketing? Perhaps all of the above.

It’s fair to say business in the UK has had a rather uncertain start to 2019. A lack of clarity over Brexit has had a chilling effect on the economy, and it is also unclear what impact it will have after 29th March.

If you’re a SaaS company, then the internet is undoubtedly the best option for marketing and selling your product.

If you’ve had a look at any other page of our website, it will probably come as no surprise that we’re big fans of HubSpot here at Klood.