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What is a Digital Marketing Plan Template and why is it important?
The Importance of Marketing to Clients, Not Just Prospects
Most of us think of marketing if we're asked to name the primary driver for new businesses. While budding brands must use marketing that draws in new customers, SaaS providers..
What is a Typical Churn Rate for SaaS?
I’ve got bad news for you: you’re going to lose customers. Every year, forever. It doesn’t matter how good your software is, how much value for money it represents or how much..
SaaS Pricing Models Explained
For SaaS start-ups, one of the biggest challenges is working out which pricing model will be best for their product and target market.
3 Tips for Improving SaaS Retention Rate
If your SaaS product is based on a subscription model then retention rate is one of your most important metrics.
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