Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.
When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.
As a SaaS company, you know it's essential to be generating leads, but are you finding it a struggle to work out how you can implement ways of acquiring them? Or do you perhaps feel that you have exhausted all avenues?
For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. It’s essential to promote your free trial offer so that customers can start experiencing your product first hand and learn about the features offered by using them.
Imagine this situation; you’re on a website and you want to find out about the different services that a company offer. But when you arrive at their homepage you can’t spot the navigation you need to use and therefore can’t find the information you need. You’re left frustrated because you have to think about how to find what you need.
Because your potential customers want it! This may seem like a very vague and short answer, and while yes it is, I will explain in more detail throughout this blog.
The title of this blog may suggest that there is just one single key to nurturing leads, however there are many things you need to consider.
97% of consumers turn to a search engines when they are buying a product, showing just how much your website could potentially be used when a customer is conducting research about a purchase they will make. So if you are a company that isn’t currently utilising your website this stat alone, is a pretty good reason to show you why it could be your biggest magnet for potential customers.
Whether you’re looking to change your current marketing agency, or you’re on the hunt for your first one to work with, it is an exciting time.