SaaS Marketing and Growth Blog

Deciding where to allocate your marketing budget can be difficult; you need assurance that the platform you choose is suitable for your business and will put you in front of the right audience....

You’ve seen all the statistics surrounding video and how it can help sell software, so you know a video can help you market your SaaS offering. But the question is, what type of video should this...

Picture this: You’re a user on a website at the decision stage of the buying process, and you know exactly what product you want.

At Klood, we have developed a growth formula that has been designed to 2x-5x the number of qualified leads you gain from your website.

To increase sales for a B2B company, there are many digital tactics you can implement that will (when encompassed within a strategy) help you to create a lead-to-sales conversion machine.

Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the...

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these...

You know it's essential to be generating leads for your SaaS company, but are you finding it a struggle to work out how you can implement ways of acquiring them? Or do you perhaps feel that you...

For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. It’s...