Featured blog

The Pros and Cons of Different SaaS Subscription Pricing Models

b2b sales
How to Increase Sales in B2B
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3 minute read

To increase sales for a B2B company, there are many digital tactics you can implement that will (when encompassed within a strategy) help you to create a lead-to-sales conversion machine.

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26 Essential Video Statistics You Need To Know In 2019
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5 minute read

Video is becoming an increasingly popular tool for marketers as more and more users prefer to engage with this type of media when making purchasing decisions. It’s therefore important to know the statistics surrounding the topic so that you have all the information you need in order to use it effectively.

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brands winning at marketing
5 Brands That Are Nailing Their Marketing
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4 minute read

When it comes to nailing your marketing in 2019, you must have the following aspects in your strategy: emotion, retargeting, video, lead capture and customer service. To outline how to use these tactics effectively, we show you the brands that are excelling at showcasing them.

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Lead-generation
4 Tactics For SaaS Lead Generation
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3 minute read

You know it's essential to be generating leads for your SaaS company, but are you finding it a struggle to work out how you can implement ways of acquiring them? Or do you perhaps feel that you have exhausted all avenues?

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someone using software
7 Tips For Promoting Your SaaS Free Trial
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5 minute read

For SaaS companies, free trial offers are a great asset to promote as it can be difficult to convey the value of the product through the complicated and technical jargon used to describe it. It’s essential to promote your free trial offer so that customers can start experiencing your product first hand and learn about the features offered by using them.

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Klood Website Blog Image
How Web Design And Usability Are Linked
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3 minute read

Imagine this situation; you’re on a website and you want to find out about the different services that a company offer. But when you arrive at their homepage you can’t spot the navigation you need to use and therefore can’t find the information you need. You’re left frustrated because you have to think about how to find what you need.

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