by Ciara Gill on 26 November 2015 Inbound marketing What Are SMART Marketing Goals? Whatever goals your setting for your marketing team, consider using the SMART process to establish what your focus and results should be. Read More
by Ciara Gill on 20 May 2015 Facebook Facebook Launches Instant Articles Facebook has recently announced the launch of it’s new tool, Instant Articles, which claims to be 10 times faster than standard web articles. Read More
by Ciara Gill on 17 April 2015 How Analytics Identifies the Best Time to Send Email Campaigns ‘Timing is everything’ - in the case of email marketing, although timing isn’t quite everything, it is extremely important to any marketer Read More
by Ciara Gill on 9 September 2014 Marketing Why Personalisation & Dynamic Content is Key to Email Marketing When it comes to email marketing campaigns, personalised emails using dynamic content can help to improve click-through rates by 14% and conversions by 10% Read More
by Ciara Gill on 18 July 2014 Social Media Why You Should Be Using Twitter’s New Organic Analytics Last week Twitter announced that you can now access analytics on organic tweets. But what does this update mean for marketers? Read More
by Ciara Gill on 12 February 2014 Marketing The Psychology of B2B Consumers Effective marketing strategies need to appeal not only to the consumer's logic but also to the emotional side of decision making. Read More
by Ciara Gill on 10 October 2013 Blendtec And The Art Of The Viral Video Blendtec, the makers of kitchen blenders wanted a new spin on their marketing, and so launched one of the greatest viral video series - Will it Blend. Read More
by Ciara Gill on 18 February 2013 Business, Marketing, Social Media Managing Customer Services Through Social Media For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Read More