SaaS Marketing and Growth Blog

If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...

Take an honest look at your website. Does it give a potential customer all the information that they need to help affirm that your SaaS solution will solve their problems and give them the...

This blog is the first in a 4 part series that explains the SaaS Sales & Marketing Survival Checklist and gives you valuable advice on how to ensure that your SaaS business will not only survive,...

When you built your original SaaS marketing strategy how much time did you spend on your post-sales strategy? Were you solely focussed on lead generation tactics to start building up your...

When you launched your SaaS business, be honest, how long did you spend putting together your pricing model? According to Price Intelligently, most SaaS businesses will only spend a total of 6...

For SaaS marketing teams, getting prospects to the pricing page is a major step in the right direction towards generating more leads for the sales team to follow up. The marketing team has been...

Are you struggling to get new users to utilise your SaaS solution as intended? Or even just to come back after their initial trial? Creating new habits is never easy. If you have not created a...

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers...

No matter what industry you work in, the way people buy has evolved. More and more of the buying process happens before prospects reach out to a company’s sales team, relying heavily on peer...