Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.
Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites. Here are some of the most common mistakes we come across:
You have been working tirelessly on your marketing strategy, from creating your buyer personas to creating a full funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future?
Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?
Marketers working in SaaS can find themselves in a unique position compared to other industries as they are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on the ROI from their marketing efforts in order to get sign off from their CFO at the next budget meeting.
Content has been king for a while now, and this isn’t going to change anytime soon. So, if you haven’t started putting together a content strategy for your business yet, now is the time to start.
In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.
When your business starts to flat line it can be a worrying time for any business owner, especially if you can’t see a clear reason why you’re not growing as expected.
If you are looking to grow your business, the productivity of your team plays a huge part in how quickly you can achieve your business goals. Productivity can be affected by may variables, including making sure your employees feel valued and appreciated, sharing results across different departments and making sure all goals are aligned.