Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?

Marketers working in SaaS can find themselves in a unique position compared to other industries as they are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on the ROI from their marketing efforts in order to get sign off from their CFO at the next budget meeting.

Content has been king for a while now, and this isn’t going to change anytime soon. So, if you haven’t started putting together a content strategy for your business yet, now is the time to start.

In the past, video animation has been an expensive process and reserved for marketing teams with large budgets. However, as technology improves it is now possible to produce a well executed animation within a more modest budget.

When your business starts to flat line it can be a worrying time for any business owner, especially if you can’t see a clear reason why you’re not growing as expected.

If you are looking to grow your business, the productivity of your team plays a huge part in how quickly you can achieve your business goals. Productivity can be affected by may variables, including making sure your employees feel valued and appreciated, sharing results across different departments and making sure all goals are aligned.

As a marketing agency, we have many clients come to us with the same hurdles that many marketers face in digital marketing, distinguishing the difference between marketing tactics and marketing strategy.

For any business that is looking to grow, a well functioning, easy to use website is a vital marketing tool you cannot live without. Whether you are looking to create a website from scratch or redesign an existing website, choosing a development team to undertake this can be a daunting decision.

What is a website audit?

A website audit is an examination of your website’s performance from both a technical and content perspective. It can be used to highlight any missed opportunities across a company’s website or where changes can be made to improve overall performance.

If you’re planning a website redesign for your business, or you’re looking to get more out of your website as a marketing tool, this should be your starting point.