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6 SaaS Sales Metrics And What They Mean

5 Features Of Successful Customer Onboarding
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4 minute read

Are you struggling to get new users to utilise your SaaS solution as intended? Or even just to come back after their initial trial? Creating new habits is never easy. If you have not created a streamlined customer onboarding process that encourages regular interaction with your SaaS product from the onset, it’s safe to assume you're probably suffering from a higher level of customer churn than you’d like to see. 

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How to Calculate Your SaaS Churn Rate
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3 minute read

Before we begin, let’s recap what churn is and why SaaS businesses need to be measuring it. Churn rate is the percentage of customers and/or revenue lost over a period of time, based on customers not renewing or cancelling their subscriptions to your SaaS product.

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4 Reasons You Should Be Using Animated Explainer Videos For Business
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3 minute read

If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder that explainer videos for businesses are becoming one of the biggest trends in the digital space.

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SaaS Marketing Strategy 101: Reporting and Optimisation
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5 minute read

You have been working tirelessly on your SaaS marketing strategy, from creating your buyer personas to creating a full-funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future? 

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How Do SaaS Sales Differ From Other B2B Selling?
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3 minute read

Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

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SaaS Marketing Strategy 101: Building your Marketing Plan
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3 minute read

Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.

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