Ciara Gill

No matter what industry you work in, the way people buy has evolved. More and more of the buying process happens before prospects reach out to a company’s sales team, relying heavily on peer reviews and online research. 

Trying to grow your SaaS business can have many challenges, but if you’re not taking advantage of upselling opportunities, you could be making your business growth even harder than it needs to be. 

If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder that explainer videos for businesses are becoming one of the biggest trends in the digital space.

You have been working tirelessly on your SaaS marketing strategy, from creating your buyer personas to creating a full-funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future? 

Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.

Lead generation is a primary marketing goal for almost any business, yet many companies struggle to find a way to actively produce high-quality leads through their websites. Here are some of the most common mistakes we come across:

Lead generation is hard, especially if you are a marketing manager for a B2B company that sells a high ticket product or service. So how can you make sure your budget is allocated to the right marketing tactic when there are so many different online and offline strategies to choose from?

SaaS Marketers can find themselves in a unique position compared to other industries as they are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on the ROI from their marketing efforts in order to get sign off from their CFO at the next budget meeting.