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The Pros and Cons of Different SaaS Subscription Pricing Models

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4 Reasons You Should Be Using Animated Explainer Videos For Business
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3 minute read

If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder that explainer videos for businesses are becoming one of the biggest trends in the digital space.

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SaaS Marketing Strategy 101: Reporting and Optimisation
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5 minute read

You have been working tirelessly on your SaaS marketing strategy, from creating your buyer personas to creating a full-funnel campaign, but how can you make sure all your time and effort has been worth it and will continue to yield results for your business in the future? 

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How Do SaaS Sales Differ From Other B2B Selling?
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3 minute read

Selling software as a service (SaaS) in a B2B environment can throw up new hurdles that other B2B companies don’t need to face. In this blog, we are going to run through what makes SaaS selling different and how this can affect your marketing and sales planning. 

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SaaS Marketing Strategy 101: Building your Marketing Plan
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3 minute read

Creating a successful marketing plan to help grow your SaaS business is no easy feat. This will be your roadmap for the next 3-12 months, and although there will always be room for flexibility, it’s vital that your marketing plan helps you to achieve the growth goals of your business.

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SaaS Marketing Metrics: How To Prove ROI For SaaS Marketing
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4 minute read

SaaS Marketers can find themselves in a unique position compared to other industries as they are usually surrounded by analytical, data-driven types, making it vital for them to accurately report on the ROI from their marketing efforts in order to get sign off from their CFO at the next budget meeting.

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