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This week, some fantastic HubSpot developments were announced at the EMEA Partner Product Update. A few have been long awaited, and others are little nuggets of convenience that will make your user...
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The beauty of a SaaS solution is that it can often be a plug-and-play type of product. If you've designed an intuitive user experience (UX) and you're marketing to an audience that's already used...
The introduction of SaaS entailed a change of paradigm in the software industry. This sector has been steadily growing since it began to take off in the 1990s, and many SaaS businesses have followed...
The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap between the two departments helps to make the...
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the process...
If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are working...
Take an honest look at your website. Does it give a potential customer all the information that they need to help affirm that your SaaS solution will solve their problems and give them the confidence...
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