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For software-as-a-service (SaaS) businesses to grow, they need a significant number of high-quality leads. Your website is your greatest asset when it comes to achieving this. Unfortunately, it's...
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The antagonism between the sales and marketing teams negatively affects the return on investment (ROI) for most businesses. Bridging the gap that exists between the two departments helps in the...
The definition of inbound marketing is “A business methodology that attracts customers by creating valuable content and experiences tailored to them” (HubSpot). Whereas, prospecting is “the...
If you are a regular Klood blog reader, you’ll know that we huge advocates for a close working relationship between your sales and marketing teams. Not only does it mean that both teams are...
Take an honest look at your website. Does it give a potential customer all the information that they need to help affirm that your SaaS solution will solve their problems and give them the...
This blog is the first in a 4 part series that explains the SaaS Sales & Marketing Survival Checklist and gives you valuable advice on how to ensure that your SaaS business will not only survive,...
When you built your original SaaS marketing strategy how much time did you spend on your post-sales strategy? Were you solely focussed on lead generation tactics to start building up your...
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