trade show marketing
How Digital Marketing Can Support Your Trade Show Exhibit
Written by

Trade Shows are an important event in the calendar of many businesses. But often, companies make the mistake of simply doing the bare minimum before turning up, failing to take advantage of their digital presence to bolster the actual event. This is a mistake, as digital marketing can support a trade show exhibit before, during and after the event itself. Let’s take a look at how.

Read More
Klood blog image
How to Measure Your Marketing ROI
Written by

At the end of the day, profit is what drives business. Before a customer decides on any kind of venture, we often want cold, hard proof that the investment will deliver profit, and that it will be worth continuing to invest in in the future.

Read More
Marketing Metrics You Should Be Reporting On
Marketing Metrics You Should Be Reporting On
Written by

Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some of the most important metrics, based on the inbound marketing funnel - with metrics you can use to report on how well your marketing is drawing in visitors, converting them to leads, nurturing those leads into paying customers and then turning those customers into advocates for your business.

Read More
decoding website metrics
Website Metrics Decoded And What They Can Tell You About Your Website's Impact
Written by

Many people find it hard to analyse the effectiveness of their website. Many businesses aren’t collecting any analytics data at all, and others have simply set up some form tracking software, such as Google Analytics, and left it to run without analysing it. There are a number of reasons for this - a lack of time to do the analysis, as well as limited knowledge on what the data actually means and represents.

Read More
How To Write A Blog That Attracts The Right Audience
How To Write A Blog That Attracts The Right Audience
Written by

  So, you’ve written a great blog, and the traffic is pouring in. Everyone seems to love the great content you’ve written, but you aren’t getting any high quality leads out of it. How could this happen?To address this, you need to consider who your target audience is, and to do that, you need to examine your buyer personas.

Read More
WEB DESIGN SEO
Why SEO & Web Design Need to Work Together
Written by

Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic. Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.

Read More
GDD-featured-1.jpg
The Top 7 Benefits of Growth-driven Design
Written by

In days gone past, web design was often a long and drawn out process, where every possible feature was considered, planned for and then rigidly built into a site, with no room for flexibility. However, Growth-Driven Design has risen to challenge that, taking on board lean and agile principles to create a new approach to website design.

Read More
Website-audit-featured.jpg
6 Things You Should Check as Part of a Website Audit
Written by

The initial website design and development stage is not the last time you need to be worrying about whether or not your organisation's primary digital asset is effectively driving new sales or leads. A website audit is an important part of your overall marketing efforts. It ensures that your website is working correctly, and has content that will both convert and rank well in search engines. We’ve taken a look at six things a website audit should cover to ensure this.

Read More