trade show marketing
How Digital Marketing Can Support Your Trade Show Exhibit
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Trade Shows are an important event in the calendar of many businesses. But often, companies make the mistake of simply doing the bare minimum before turning up, failing to take advantage of their digital presence to bolster the actual event. This is a mistake, as digital marketing can support a trade show exhibit before, during and after the event itself. Let’s take a look at how.

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marketing budget
How You Can Protect Your SaaS Marketing Budget
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It’s a sad fact of marketing life that your budget is often at risk, and when the company wants to make a saving, the marketing budget is usually the first thing that gets slashed. In 2018, most marketers increased their marketing budgets, but 8% of marketers still expected to see a decrease. While those 8% were suffering, 46% looked to be getting a budget increase, something that could push them, and their companies, even further ahead.

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inbound ROI for SaaS
How Inbound Marketing Improves ROI For SaaS Companies
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Inbound Marketing can be a powerful tool for many organisations, but in particular, SaaS companies can benefit from the inbound methodology. However, a stumbling block many marketers face is actually getting the budget they need to start their inbound marketing efforts. With so many different departments competing for spend at a SaaS company, it can be difficult to secure a budget over another department.

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Klood blog image
How to Measure Your Marketing ROI
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At the end of the day, profit is what drives business. Before a customer decides on any kind of venture, we often want cold, hard proof that the investment will deliver profit, and that it will be worth continuing to invest in in the future.

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Marketing Metrics You Should Be Reporting On
Marketing Metrics You Should Be Reporting On
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Reporting on your marketing efforts can seem challenging. There are many different metrics and data sources and many of them can suggest different things. In this article, I’m going to list some of the most important metrics, based on the inbound marketing funnel - with metrics you can use to report on how well your marketing is drawing in visitors, converting them to leads, nurturing those leads into paying customers and then turning those customers into advocates for your business.

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decoding website metrics
Website Metrics Decoded And What They Can Tell You About Your Website's Impact
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Many people find it hard to analyse the effectiveness of their website. Many businesses aren’t collecting any analytics data at all, and others have simply set up some form tracking software, such as Google Analytics, and left it to run without analysing it. There are a number of reasons for this - a lack of time to do the analysis, as well as limited knowledge on what the data actually means and represents.

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How To Write A Blog That Attracts The Right Audience
How To Write A Blog That Attracts The Right Audience
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So, you’ve written a great blog, and the traffic is pouring in. Everyone seems to love the great content you’ve written, but you aren’t getting any high quality leads out of it. How could this happen?To address this, you need to consider who your target audience is, and to do that, you need to examine your buyer personas.

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WEB DESIGN SEO
Why SEO & Web Design Need to Work Together
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Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic.

Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.

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