As far back as 2012, data has been indicating that 2017 will be the big boom year for the health and wellness industry.
2016 was the year of tumultuous upset and consternation. We’ve gone through breakups (RIP Brangelina), a summer of sport under the Rio sun, political controversy that caught even the candidates themselves by surprise, and a running stream of (not so) living legends passing away.
As a digital marketing manager, it’s fair to say I regularly stumble upon a multitude of different social media tools. With so many choices out there it can be pretty hard to separate the good from the bad. Luckily for you, I’ve listed five of my favourites for you below. #YoureWelcome
As the saying goes, if you fail to plan you plan to fail. One of the biggest reasons brands fail on digital is because they fail to implement a community management strategy. Social is such a valuable tool for brands to have a two way conversation with their target demographic, but unfortunately this opportunity can open up the floodgates to negative conversations.
About 7 years ago, my mother asked me if I could help set up her NGO (non-governmental organization) on Facebook. Little did I know that this favour would snowball into a career in digital marketing. Since then, I’ve worked with countless not-for-profit organisations and charities, aiming to create digital strategies which promote key information, aligns with offline marketing campaigns and draws together a community of loyal supporters.
You think you should be on social media One of the most common reasons we see businesses joining social these days is because they think they ‘should’ be there. The situation usually starts with a not-so-tech-savvy decision maker who has recently caught whiff that a competitor is (rightly or wrongly) on a social media platform, and therefore their business should be too.
Whether you’ve been tasked with tending to the social accounts by your boss, or you're a keen wannabe digital marketer, social media marketing might not be as straightforward as you think. There’s a lot to consider and strategy is key to success, so step away from Twitter’s trending topics and listen up to my top tips for newbie social media marketers.