When it comes to inbound marketing campaigns, there is a tonne of evidence to prove how effect it can be. However, there are still a number of companies who think this style of marketing won’t work for them. If you’re in this camp, then keep reading and we might just surprise you.
Companies who blog generate more traffic
As marketing becomes more of a science, with better analytics and insights available to really understand how leads become customers, we are able to create a much more personalised approach with the help of an inbound marketing strategy.
Social Media B2B discovered that B2B companies who blog regularly generate 67% more leads per month than those who don’t. By having an active blog, you give your website more chance to engage with your website visitors. As you build a blog filled with educational content to help answer the questions of your potential consumers, you start to build trust in your brand.
Answer the customer’s problems
We also know that the way we buy has changed, no longer do we call up or visit a business without first Googling our problem and finding out about what we need. With this in mind, a business who gives the answer to a customer’s problem through easy-to-access content, is likely to be the business who gets the sale.
With 8 out of 10 people now identifying themselves as blog readers and 23% of all time spent online being spent on social media networks, you can really start to see how by not having an active blog or relevant social media channels, can be damaging your chance to win a sale.
More indexed pages and more links
Still not convinced you need a blog? ContentPlus found that blogs give websites 434% more indexed pages and 97% more indexed links. And with more indexed pages and links, the more likely it is that your website will have a higher ranking than your competitors. Blogging also helps to feed Google’s need for fresh content which again can lead to a higher ranking on search engines.
Inbound leads cost less
“Outbound marketing techniques are still working for my business”, I hear you call! According to Search Engine Journal, inbound leads cost around 60% less than outbound leads. Just think how much better your profit margins could look by moving to an inbound strategy. Not only that, but companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
An inbound marketing strategy will allow you to improve your website. By focusing on strong, emotional messaging - with interesting and educational content - you can improve important engagement metrics. If you are able to make a better first impression in the 10 seconds users give your website, they will be less likely to click that back button straight away.
The personal approach
By considering the personas of your buyers when it comes to sending out any eshots, you will be able to personalise the experience for each lead, making sure you’re sending the right message at the right time. A study by Jupiter Research found that sending relevant emails drive 18 times more revenue than broadcast emails. While we’re talking about emails, by using personalisation you can improve your click through rate by 14% and your conversion rates by 10%.
From the stats above you can see the power of inbound marketing and how it can help improve your business. Find out more about how you can implement an inbound strategy in your company by downloading our how to guide below.