hero_Growth Library

Growth Library

Templates, guides and worksheets that we use every day

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Getting started or refining your SaaS marketing and sales activity is not always the easiest thing.

Great growth comes from having the best tools at your disposal, and below are some of the resources we use everyday to create healthy pipelines for our clients.

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  • Attracting leads
  • Engaging prospects
  • Delighting customers
The SaaS Sales Toolkit

SaaS Sales Toolkit

Stage: Attract/Engage

What for: Planning/Conversion Optimisation/Business Development

Outcome: Optimised Sales Process/Improved Conversion Rates/Defined Buyer Personas

The sales landscape is always evolving, what was working yesterday might not be working now. In order to make changes to your sales process that deliver a high impact, you need to know where to make changes and focus your energy.

Lead-Generation-Guide

SaaS Leads Generation - The Complete Guide

Stage: Attract

What for: Planning/Delivery

Outcome: Lead Generation/Optimised Conversion Rate

Your website can generate all the leads that you need and we can show you how in this complete guide to SaaS lead generation. See exactly how we help our clients scale and it's proven to generate more traffic, leads and conversions.

SaaS-Marketing-Ultimate-Guide

SaaS Marketing - The Ultimate Guide

Stage: Attract/Engage/Delight

What for: Research/Planning/Management/Delivery/Reporting

Outcome: Increase website traffic/Generate leads/Improve marketing ROI

See exactly how we help our clients deliver growth and it's proven to generate more website traffic, qualified leads and sales conversions into your pipeline.

SaaS Free Trial eBook & Cheat Sheet

SaaS Free Trial eBook & Cheat Sheet

Stage: Attract/Engage

What for: Planning/Delivery

Outcome: Increase Traffic/Lead Generation

Offering a free trial is the perfect way for your SaaS business to generate leads. But until they start converting into paid users your monthly retained revenue doesn’t grow.

Buyer-Personas-Ultimate-Guide

Ultimate Guide to Identifying Buyer Personas

Stage: Attract/Engage/Delight

What for: Research/Planning

Outcome: Segmentation/Increase Traffic/Lead Generation/Reduce Churn

By using customer segmentation to create your SaaS business' unique buyer personas you'll be able to create effective, targeted content that drives more traffic to your website, increases user engagement and delivers more customers.

The One Page SaaS Sales

The One Page SaaS Sales

Stage: Attract/Engage

What for: Sales and Marketing Strategy and Delivery

Outcome: Specific Activities for increasing sales
Download this one page sales plan and watch the short training video to get a crystal clear understanding on where to put your efforts in order to scale your SaaS sales.

Inbound-Marketing-Guide

Guide to Running an Inbound Marketing Campaign

Stage: Attract/Engage

What for: Planning/Management/Delivery

Outcome: Strategy/Content Plan/Delivery/Reporting

Explore the benefits of inbound and how to design, build and deliver successful inbound campaigns.

SaaS-Survival-Checklist

SaaS Sales and Marketing Survival Checklist

Stage: Attract/Engage/Delight

What for: Planning/Management

Outcome: Reduce churn/Increase Traffic/Lead Generation

Download The SaaS Sales and Marketing Survival Checklist and follow the supporting  content packed with advice from our senior team. You will be able to work confidently through the steps outlined in the checklist to ensure your business survives and thrives when the crisis has passed. 

Marketing-Assessment

2 Minute Marketing Assessment

Stage: Attract/Engage/Delight

What for: Marketing Strategy Assessment

Outcome: Research/Planning

Unless you have a dedicated marketing resource and process, this can often get lost in the day to day hustle of growing your SaaS revenue. If your KPIs have started to dip, are you able to answer why and create an action plan to get you back on track?

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