As more healthcare organisations turn to social media to reach out to their key service users, there is a growing need to enhance the understanding of this new and exciting channel. In recognition of that fact Klood is hosting a free conference aimed at the healthcare sector and key professionals who wish to utilise social read more

The pace of social media for business continues to be fairly frenetic and in the spirit of continuous forward momentum and renewal LinkedIn is the latest of the social media companies to have introduced a whole raft of changes. As always, for some, the change is welcome whilst for others getting to grips with new read more

For any startup business social media is key. It may not seem as if 140 characters or a weekly blog could make that much difference to the success of a new business, but the reality is that it is difficult these days to successfully market without including social media in your strategy.   The advantage read more

We all know that the digital marketing revolution is well under way and that incorporating social media, optimised content and other elements of effective digital marketing into your business can prove extremely beneficial in terms of driving people to your products or services and building a profile. However, other than those who work directly in read more

Big data is essentially exactly what it says on the tin – data that is larger than life in terms of volume, speed, variety, and authenticity. According to the technology and consulting giant IBM, we create 2.5 quintillion bytes of data every day and 90% of the data that is in the world today has read more

‘Digital Marketing’ is a much used phrase that has been kicking about for some time now and is used to describe the type of marketing that is carried out through digital channels. Although it’s still a relatively new concept, the power of digital marketing has been continuously highlighted, as the influence that social media and read more

Whether or not you’re interested in fashion, you will no doubt have been unable to avoid the coverage of London Fashion Week (LFW). Front page news for most of the papers, constant trending hashtags and huge numbers of website traffic generated, the event was an incredible success in marketing terms. Whilst much of the buzz read more

For many customer-facing businesses one of the biggest issues is being able to provide an efficient and timely customer service. Dealing with complaints, queries, questions and sales enquiries is an enormous challenge, particularly for SMEs where there simply may not be the requisite staff numbers to constantly man the phones. This is where social media read more

It’s January once again, month of cutting back and the traditional yearly detox – but whilst you’re busy stocking up on green juice and herbal teas, spare a thought for the areas of your work life that could also do with a bit of a clear out. Digital marketing is a fast growing area and read more

Facebook has been a revolutionary marketing platform for business, a direct link into the online worlds of users with very little effort. However, it is also a confusing myriad of constantly changing policies that can have a pretty profound effect on the way that businesses can communicate with Facebook users. Despite the constant changes to read more